Categoria: Tendências
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AI talk at retail events shifts to proving real results, defining a true strategy
AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.
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The Trade Desk is changing how advertisers buy — and what they can see
The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.
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Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Part of Stagwell’s Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.
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CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
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Digiday+ Research: Retailers take a more complex approach to loyalty
Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.
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MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web
The agentic web is taking shape through shared protocols, and they matter more than most businesses realize. The post MCP, A2A, NLWeb, And AGENTS.md: The Standards Powering The Agentic Web appeared first on Search Engine Journal.
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How AI Is Rewriting the Rules of Fraud Prevention for Digital Businesses
How AI Is Rewriting the Rules of Fraud Prevention for Digital Businesses For most of the last decade, fraud prevention worked roughly like this: someone on your team noticed a pattern, a rule got written, the rule caught that pattern, and then fraudsters found a way around it. […] The post How AI Is Rewriting…
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Why Cinematic Video Is No Longer Reserved for People With Big Budgets
Why Cinematic Video Is No Longer Reserved for People With Big Budgets So, you’ve got an awesome website, but it feels like a hidden gem lost in the depths of the internet. You want to shout from the digital rooftops about your awesome content or products, but nobody […] The post Why Cinematic Video Is…
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The 5-Pillar Framework For AI Content That Audiences Actually Trust
More AI-generated content isn’t the answer. This guide outlines how to balance scale with authenticity to create content audiences actually value. The post The 5-Pillar Framework For AI Content That Audiences Actually Trust appeared first on Search Engine Journal.
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Reddit Brand Strategy for AI Search — Whiteboard Friday
Learn how to build a Reddit brand strategy for AI search. Victory Umurhurhu explains how to navigate Reddit communities to boost visibility and build audience trust.