Categoria: Tendências
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Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI search
Mondelez is aggressively shifting its digital commerce strategy to optimize for AI, ensuring brands like Oreo dominate agentic search.
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Aldi hires Instacart to power its U.S. website instead of developing it in-house
Aldi U.S. launched a new website and app powered by Instacart’s white-label e-commerce and fulfillment platform, Storefront Pro.
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Ozone’s platform tries to simulate how publisher content appears in AI answers
Ozone’s new simulation platform aims to crack AI’s black box to let publishers model how their content gets surfaced in AI answer engines.
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Trust In AI Search Could Drop With Ads, Survey Shows
An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals. The post Trust In AI Search Could Drop With Ads, Survey Shows appeared first on Search Engine Journal.
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What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Brands are building in-house entertainment studios on the promise that great content earns the audiences advertising can’t buy.
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ChatGPT Search Is Citing Fewer Sites, Data Shows
ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience. The post ChatGPT Search Is Citing Fewer Sites, Data Shows appeared first on Search Engine Journal.
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The Top 6 Search Engines Market Share & The AI Search Engines To Watch
Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources. The post The Top 6 Search Engines Market Share & The AI Search Engines To Watch appeared first on Search Engine Journal.
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WordPress’s Troubled Real-Time Collaboration Feature
Will WordPress’s troubled real-time collaboration feature be worth delaying the release of WP 7.0? The post WordPress’s Troubled Real-Time Collaboration Feature appeared first on Search Engine Journal.
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Why Spreadsheets Don’t Scale in a Data-Driven World
Why Spreadsheets Don’t Scale in a Data-Driven World There is a specific kind of comfort in opening a blank grid. For decades, the spreadsheet has been the ultimate digital multi-tool. It is where ideas start, where budgets are born, and where small wins are recorded. We use them […] The post Why Spreadsheets Don’t Scale…
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How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now
Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively. The post How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now appeared first on Search Engine Journal.