Categoria: Tendências
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Ways AI is Changing the Game for Mobile Apps
Ways AI is Changing the Game for Mobile Apps Artificial intelligence is transforming mobile apps at a pace that’s hard to ignore. What once felt like simple tools are now becoming intelligent platforms that learn, adapt, and evolve with user behavior. From personalized experiences to smarter marketing strategies, […] The post Ways AI is Changing…
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5 Ways AI Is Changing How Marketing Teams Measure Content Performance
5 Ways AI Is Changing How Marketing Teams Measure Content Performance Marketing teams produce more content than ever. Blog posts, social campaigns, email sequences, video scripts, ad copy, but measuring what actually works remains a persistent challenge. A 2025 Content Marketing Institute survey found that only 29% of […] The post 5 Ways AI Is…
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Google Search expands agentic capabilities with information agents and Universal Cart
Google‘s information agents and Universal Cart stand to change how users discover and buy products online.
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WordPress 7.0 Is A Winner: Here’s What You Need To Know
WordPress 7.0 may be the most consequential CMS release to date, with changes that extend far beyond the platform’s new AI features. The post WordPress 7.0 Is A Winner: Here’s What You Need To Know appeared first on Search Engine Journal.
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Microsoft Clarity Now Shows Grounding Queries Behind AI Citations
Clarity’s grounding queries could reveal how AI engines decompose intent, and that logic is platform-agnostic. The post Microsoft Clarity Now Shows Grounding Queries Behind AI Citations appeared first on Search Engine Journal.
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‘Trust becomes the product’: Marketers grapple with Google’s new suite of AI-powered ad agents
First comes innovation, then comes transparency. At least that seems to be Google’s approach as the tech behemoth enters its agentic era. At Google Marketing Live (GML) yesterday, Google announced a new souped up suite of agentic ad tools backed by its LLM, Gemini. Google plans to roll out more ads in AI Mode in
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Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.
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U.K. brands spend more on retail media but ‘disconnected commerce’ hampers faster growth
U.K. and EU spending on RMNs is rising, but marketers say issues around measurement and internal tugs-of-war are holding back upper-funnel investment.
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OpenAI gives ChatGPT ads a visual upgrade
OpenAI is building on its single ad format to include some new iterations that give advertisers more optionality over their appearances.
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Twitch tweaks monetization tools to try and help smaller creators build a following
Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first