Categoria: Tendências

Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations. The post How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] appeared first on Search Engine Journal.

This week’s Future of TV Briefing looks at the rare practice of YouTube channels offering TV-style make-goods to sponsors as TV-style shows become more commonplace.

ModernRetail spoke with Courtney Rose, vp of retail at Google Ads, at Shoptalk Spring about early results from AI-powered campaigns.

Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.

Google CEO Sundar Pichai said AI models could expose more software vulnerabilities and agreed it was plausible AI is affecting zero-day exploit markets. The post Pichai Says AI Could ‘Break Pretty Much All Software’ appeared first on Search Engine Journal.

Will Harrington, Chief Revenue Officer, PebblePost CTV doesn’t have a creative problem or even a performance problem. It has a trust problem rooted in measurement. On CTV platforms, reporting mostly centers on metrics that characterize exposure, which don’t show whether revenue can be attributed to an ad. CFOs don’t dislike CTV; they dislike reporting that

This year’s winners highlight how brands are reshaping video and TV through storytelling, collaboration and technology. Campaigns leaned into emotional narratives and creator partnerships to build deeper audience connections, while advances in ad tech and other emerging tools enabled more seamless integration with content. Across platforms, social video played a central role in driving engagement

Weiss, who was North America head of global business solutions at the company, is leaving on Friday, according to a memo shared with clients.

Agentic search is AI that evaluates and acts on behalf of users. Learn how it works and what it means for your brand visibility.