Categoria: Tendências

Vlad Stesin, CEO, Optable Traditional programmatic, the process of holding a 100-millisecond auction between the buyers and sellers of digital media, is wearing thin, but the infrastructure didn’t break overnight. For years now, fragmentation, privacy shifts and signal noise have eroded the programmatic foundation and diminished confidence in how workflows perform. The question is, what

Why traditional evergreen SEO content is losing impact and how to reframe it around information gain, audience value, and business outcomes. The post How To Do Evergreen Content In 2026 (And Beyond) appeared first on Search Engine Journal.

How CMOs should structure PPC teams to manage AI-driven campaigns, avoid blind spots, and align spend with profit, not platform metrics. The post Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend appeared first on Search Engine Journal.

Bill Hunt explains why enterprise SEO performance improves when accountability matches authority across content, technology, and governance. The post Who Owns SEO In The Enterprise? The Accountability Gap That Kills Performance appeared first on Search Engine Journal.

Google’s John Mueller answered a question about the nature of core updates: Are they rolled out in steps or all at once then refined? The post Google Answers Why Core Updates Can Roll Out In Stages appeared first on Search Engine Journal.

E.l.f. Beauty’s chief digital officer, Ekta Chopra, shared the four pillars that guide the beauty brand’s approach to AI implementation.

Walmart’s Vizio deal promises closed-loop CTV measurement, but brands are waiting for data clean rooms and proof of incrementality.

Several publishers said that TTD is temporarily allowing duplicate bids on those integrating with OpenAds, as a sweetener to ease onboarding. One publisher said it plans to accelerate integration with OpenAds, to capitalize on this “likely temporary window.”

This week’s Future of TV Briefing looks at what publishers have to offer creators as more media outlets enlist independent video makers.