Categoria: Tendências
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Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data
Brands can uncover product-level DPA performance by merging Meta API data with GA4 insights to verify algorithm decisions and guide more efficient ecommerce campaigns. The post Breaking Into The Black Box: Unlocking Meta’s Product-Level Ad Data appeared first on Search Engine Journal.
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Top 10 Packaging Design Agencies In Noida
Top 10 Packaging Design Agencies In Noida Have you ever noticed customers choosing a competing product even when your brand is well known or priced better? In many cases, the difference comes down to packaging. The way a product looks, feels, and explains itself can quietly push buyers […] The post Top 10 Packaging Design…
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WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites
Vulnerability in the popular WP Go Maps WordPress plugin affects affects up to 300,000 websites The post WP Go Maps Plugin Vulnerability Affects Up To 300K WordPress Sites appeared first on Search Engine Journal.
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Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality
Sam Altman said OpenAI prioritized coding and reasoning in GPT-5.2 and “screwed up” writing quality. He says future GPT-5.x versions will address the gap. The post Sam Altman Says OpenAI “Screwed Up” GPT-5.2 Writing Quality appeared first on Search Engine Journal.
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Cloudflare’s Human Native acquisition signals a new content economy for publishers
While the ink is pretty fresh on the acquisition, announced on Jan. 15, several media experts and publishers regard it as a signal for how Cloudflare plans to help build an infrastructure for the AI content economy.
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As ChatGPT’s growth slows, ads look like the next risky move
While launching an ad business might be good for the AI platform’s bottom line, it could cause some users to jump ship as a result.
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Digiday staffers tackle the creator vs. influencer divide
Creator vs. influencer: Digiday staffers debate the difference, and why it matters to marketers on this episode of the Digiday Podcast.
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Programmatic advertising on TV is set to increase this year
Comcast said programmatic ad spend on TV s trending up, as access widens and old borders between CTV, streaming and linear dissolve.
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Ad Tech Briefing: The Trade Desk’s CFO search indicates a tough road ahead for independents
Muted expectations expected in the year ahead, as budget-controllers prefer accountability over reach.
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TikTok’s ownership shake-up sends creators scrambling amid chaos and uncertainty
TikTok ownership changing hands over the weekend led to widespread problems on the platform that has left creators reeling.