Categoria: Tendências
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Here are some of the big questions left unanswered by the FTC’s Omnicom-IPG neutrality decree
The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients.
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Future of TV Briefing: YouTube gives a peek at how its recommendation algorithms work
This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine.
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The ad industry is obsessed with AI — but what about its energy use and sustainability?
AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.
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Why employees are so secretive about using AI at work — and why they shouldn’t be
While leadership teams debate AI policies, employees are already using these tools, often in secret.
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In the race for ad dollars, platforms seek to redefine themselves as AI companies
Platforms have always been AI companies – that’s the new narrative being sold to marketers.
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Top 5 Content Marketing Trends That You Must Watch Out For
Top 5 Content Marketing Trends That You Must Watch Out For Content marketing is constantly evolving. As attention spans keep shrinking and the cycle of demand for something new and exciting becomes shorter, content marketing is evolving too. As content is the heart of branding, generating leads, and […] The post Top 5 Content Marketing…
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The state of DTC marketing in 2025: How brands and agencies are leveraging data and automation to fuel ROI
This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI. The direct-to-consumer landscape has evolved significantly in recent years, with both established brands and digitally-native players adapting to new market dynamics. Fueling these changing
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How Google’s AI Mode Compares to Traditional Search and Other LLMs [AI Mode Study]
We looked at over 150k unique citations to see how AI Mode compares to other LLMs in how it cites domains.
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How to Disavow Backlinks (+ Find Out if You Really Should)
Learn how to disavow backlinks, when it‘s necessary, and how to create and submit a disavow file to Google.
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The Role of AI in Managing an Amazon Business – From Content to Bookkeeping
The Role of AI in Managing an Amazon Business – From Content to Bookkeeping Managing an Amazon business is no longer just about finding the right products and uploading listings. Today, it involves a combination of strong branding, engaging content, data-driven decisions, and streamlined operations. As competition rises […] The post The Role of AI…