Categoria: Tendências

Your brand is no longer just what you say to your audiences. If you’re not actively managing your algorithmic footprint, AI systems will define your brand for you. And it may not be accurate—or favorable.

Organic search isn‘t disappearing, but how it works, who controls it, and what drives visibility have changed radically. And this presents a big opportunity for enterprise brands.

You’ve invested heavily in brand. But how do you know if it’s working? Brand performance can and needs to be measured, but this measurement must come with rigor, structure, and business relevance. Here‘s how.

The Brand Control Quadrant is a framework to regain narrative control in the face of AI-driven search, multimodal discovery, and generative content summarization. Here‘s how to use it.

While many CMOs and growth leaders chase traffic and rankings, these lagging indicators tell you little about the real-time impact of your strategy. Instead enterprises must shift toward leading indicators as these metrics predict future SEO success.

In B2B SaaS, product-led growth (PLG) has become a powerful engine for early traction. But when it‘s time to scale to enterprise? You’ll need to build on it with sales-assisted growth. Lisa Vecchio explains how.

With rising acquisition costs, stricter privacy laws, and AI-driven black boxes reshaping attribution, the traditional ad-only model no longer holds. Here‘s how to build a strategic balance of organic and paid marketing

AI isn’t killing creativity, but redefining it. When AI acts as a co-creator, it‘s how we can stay creative when our timelines are shrinking and our teams are overwhelmed.