Categoria: Tendências

Three major ad forecasters are predicting improved U.S. media spend totals for 2024, citing improved business conditions.

“[Advertisers] already pay data providers for data. So why not pay the publisher?”

In this week’s Digiday+ Research Briefing, we examine which revenue streams were top of mind for publishers at the Digiday Publishing Summit, how TikTok is getting even more marketing spend from brands and retailers despite facing a potential U.S. ban, and how Disney is rolling out DRAX Direct, a direct integration with the industry’s largest…

Figuring out which retail media network is worth spending on given the glut of new retail media networks can be a challenge for marketers.

Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Los fármacos para adelgazar como el Ozempic, que hasta hace un par de años se utilizaban para tratar la diabetes, han irrumpido con fuerza en el zeitgeist cultural. Por eso, no es de extrañar, que las empresas de telemedicina DTC

This Playbook, sponsored by Klaviyo, explores how e-commerce brands are auditing and refining their tech stacks as part of the pursuit of personalized, omnichannel customer experiences. As e-commerce brands work to provide the level of personalization that consumers expect, many are realizing that their existing martech stacks need to catch up. Data silos across a

If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you… Continue Reading The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger.