Categoria: Tendências
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‘There’s a lack of trust’: Agency execs discuss AI, cookie burnout and inventory issues during the Digiday Programmatic Marketing Summit
At the Digiday Programmatic Marketing Summit, agency executives participated in closed-door town hall discussions, in which they were granted anonymity for their candor.
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Why Exverus’ head of strategy is marrying performance with brand in programmatic
Independent boutique agency Exverus Media is reshaping what KPIs and client expectations amid marketing shifts.
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The Washington Post adds AI-generated audio to three newsletters
The Washington Post added AI-generated audio (and AI-read ads) to three politics- and policy-focused newsletters.
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Behind closed doors: the intrigue and reality of platform marketer councils
The truth is, these councils are ways for the platforms to curry favor with senior marketers and extract market intelligence from them.
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Google Hints At Improving Site Rankings In Next Update
Google aims to better reward high-quality content sites in the next core update. The post Google Hints At Improving Site Rankings In Next Update appeared first on Search Engine Journal.
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How To Use ChatGPT For Keyword Research
Master the art of keyword research with ChatGPT. Speed up your process and gain valuable insights for your SEO strategy. The post How To Use ChatGPT For Keyword Research appeared first on Search Engine Journal.
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7 Automotive SEO Best Practices For Driving Business In 2024
Want to improve the online visibility of your automotive business and drive new customers in the dealership door? You need SEO to outrun the competition. The post 7 Automotive SEO Best Practices For Driving Business In 2024 appeared first on Search Engine Journal.
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How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday
Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.
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Google Reveals Two New Web Crawlers
Google announces details of two new crawlers that are optimized for scraping images and videos for research and development purposes The post Google Reveals Two New Web Crawlers appeared first on Search Engine Journal.
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YouTube Unveils New Content And Ad Offerings At Brandcast
YouTube unveils new ad offerings, touts creator influence, and boasts strong viewership metrics at annual Brandcast. The post YouTube Unveils New Content And Ad Offerings At Brandcast appeared first on Search Engine Journal.