Categoria: Tendências
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How marketers are rolling out cookieless strategies in 2024
Tom Craig, Chief Technology Officer, Resonate In April, Google’s Chrome team announced the decision to delay — yet again — the deprecation of third-party cookies, this time to 2025. The reason cited was “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers.” For many, the delay was both expected and welcome.
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The Complete Guide to Google Analytics Direct Traffic
Learn how to manage Google Analytics direct traffic to improve your website’s health and performance.
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What Is a Niche Market? How to Find Yours (Plus Examples)
Niche markets are more targeted segments of a larger market. Learn how to find and target a profitable niche.
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20 Web Directories You’ll Still Want To Use
Don’t overlook web directories. Discover top directories and learn how they can still offer value in today’s online landscape. The post 20 Web Directories You’ll Still Want To Use appeared first on Search Engine Journal.
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Quality Content: What It Is + 10 Actionable Tips for Success
Learn our top tips for creating high-quality content that ranks and drives sales.
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13 Top Social Media Monitoring Tools to Use in 2024
Learn about social media monitoring and check out some tools that can help you do it.
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What You Need To Know About Recent ChatGPT and Gemini Features
OpenAI and Google’s AI ecosystems made headlines this week. They’re going all in on analyzing images, video, and speech features. But it’s what they didn’t say or do this week that marketers should pay attention to.
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How to have hard conversations as a manager: The Return podcast, season 3, episode 4
To get a better understanding of why the people part of management is so important, we spoke with Julia Toothacre, a career strategist.
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TV networks embrace AI at the upfront to improve audience targeting and commerce
Legacy networks and digitally native streaming platforms are adding AI features to find and reach new audiences with targeted ads.
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How Digitas North America’s Leah Askew is looking to rein in the agency’s programmatic supply sources
This year the agency plans to exit the programmatic open market and only purchase auction packages through PMP deals with a limited number of SSPs.
