Categoria: Tendências
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The most expensive game cost over $1B, and how AI will transform it
Grand Theft Auto 6 and the future of AI If you happened to miss it, a few weeks back, here is the game trailer for Grand Theft Auto 6. It’s worth watching, and is amazing on multiple levels. But GTA 6 might be the peak of the open world category, untouched by the next wave
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Why the worst users come from referral programs, free trials, coupons, and gamification
Above: Many small business figured out the hard way why coupon sites generate worse users Incentive programs often don’t perform The people you attract with referral programs, free trials, coupons, and gamification — folks who are “incentivized” as a broad umbrella category — are usually MUCH WORSE than organic ones. Worse LTVs, worse conversion, less
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Every time you ask the user click you lose half
Every time you ask the user click you lose half of them. (And this why tutorials, splash screens, and lengthy signup flows are a bad idea) If you’ve been building apps for a long time and have seen the results of a lot of A/B tests, you quickly realize that people are a flighty bunch.
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Startups need dual theories on distribution and product/market fit. One is not enough
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. It’s almost done. Now a big question emerges — how do you get the first people to use your product? Hmm… If you find
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The “Dinner Party Jerk” test — why founders need to pitch themselves harder and more futuristically
The “Dinner Party Jerk” test is a solution to a common problem: Startups often struggle at pitching their team, even though for the earliest stage companies, it’s incredibly important to do it well to raise capital — as I’ve described it below: Pre-seed- Bet on the team Seed- Bet on the product Series A-
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How to break into Silicon Valley
(Above: No, it doesn’t really look like this — and yes it’s mostly office parks and tech billboards. But I like to pretend) You’ll never regret spending time in SF If you work in tech, you’ll never regret spending 3-5 years in the Bay Area. This is advice I’ve been giving to people for years, and
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Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
Agency marketers have historically been more skeptical toward TikTok than their brand marketer counterparts, and a Digiday+ Research survey found that agency spending on TikTok has fallen sharply in the last few months.
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CNC Agency creates innovation lab to connect AI, experiential content to the physical world
Experiential agency Coffee ‘n Clothes, or CNC Agency recently launched an innovation division focusing on artificial intelligence, augmented reality and other immersive content as it aims to combine creative and tech strategies with new types of physical offerings.
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How The New York Times is using visuals to boost podcast discovery and grow listenership
To grow podcast listenership and help people discover new shows, The New York Times is experimenting with visuals on platforms like YouTube and its own audio app this year.
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The Home Depot rebrands its retail media network in pitch for ad dollars
The Home Depot hosted its inaugural InFront, a play on the television industry’s UpFronts or NewFronts, digital media’s answer to the upfronts, for its retail media offering.
