Categoria: Tendências
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Ikea launched an AI assistant earlier this year. Has it actually driven sales?
Three months on, the retailer’s data chief explains how it’s measuring the impact of its AI assistant.
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Marketing Briefing: Brands collaborate on influencer marketing with an eye on ‘community infiltration,’ finding fee savings
Marketers are increasingly recognizing the benefit of collaborating with other brands on influencer marketing efforts and are anecdotally more keen to do so this year, according to five influencer marketing executives.
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Making sense of the allegations and defenses in the Colossus ad tech controversy
What seemed like a clear case of an ad tech vendor being shady is actually a lot more layered.
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Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends
Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.
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March Core Update & Spam Updates: Four Major Trends
Explore the aftermath of Google’s March Core Update and Spam Updates and uncover four major trends shaping the search landscape.
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Duda Website Builder For Agencies Adds More AI Tools
Duda announced new AI Assistant tool features that enables digital agencies to handle more clients without adding more costs The post Duda Website Builder For Agencies Adds More AI Tools appeared first on Search Engine Journal.
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Las marcas le hacen espacio a Pinterest en sus presupuestos publicitarios
Esta historia fue reportada por primera vez en Modern Retail una publicación hermana de Digiday en Español. Algunas marcas están volviendo a incluir Pinterest en sus presupuestos publicitarios a medida que la red social intensifica su impulso de las compras en línea. “Pinterest está renaciendo”, afirma Jack Johnston, director de innovación social de Tinuiti. “Lo que estamos
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Google CEO Addresses Concerns Over AI’s Impact On Search Traffic
Google CEO downplays concerns over AI search impacting website traffic, claims it drives more engagement. The post Google CEO Addresses Concerns Over AI’s Impact On Search Traffic appeared first on Search Engine Journal.
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38% Of Webpages From 2013 Have Vanished, Pew Study Finds
Pew Research Center study reveals widespread digital decay: 38% webpages, government links, tweets vanish within years. The post 38% Of Webpages From 2013 Have Vanished, Pew Study Finds appeared first on Search Engine Journal.
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Mastering The Content Maze: Strategies For Multi-Touchpoint Success
As digital platforms multiply and user engagement becomes more and more fragmented, understanding how to effectively distribute your content across various touchpoints is more crucial than ever. So how do you tailor your strategy to meet users wherever they are in their journey? How do you create quality content that resonates and connects at every…