Categoria: Tendências

Unlock new strategies with ways to boost search visibility with GEO and ensure your brand gets the attention it deserves. The post 8 Generative Engine Optimization (GEO) Strategies For Boosting AI Visibility in 2025 appeared first on Search Engine Journal.

The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI, which some consider a “big win” for Google.

As retail giant looks beyond The Trade Desk, media buyers and brands are looking for their angle.

The fashion industry — like much of retail — remains on somewhat shaky ground when it comes to predicting demand and sales.

New data from Momentum Commerce, a retail consultancy, shows that searches for “Made in America” products have collapsed since the spring.

The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up their business accordingly, they’ve started to incur more…

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. The post Google Quietly Raised Ad Prices, Court Orders More Transparency appeared first on Search Engine Journal.

Prepare for the future of SEO and learn how to survive the AI-first era at NESS October 2025 with top industry insights. The post What To Expect AT NESS 2025: Surviving The AI-First Era appeared first on Search Engine Journal.

When multi-AI search demands new thinking, CMOs and SEOs must align teams and strategies for visibility across ChatGPT, Perplexity, and Google. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 1) appeared first on Search Engine Journal.

The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins.