Categoria: Tendências

News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites.

The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime.

Media agencies were expected to raise the topic of the ban in Cannes last week, but any questions or concerns were considered non-issues.

Retail media networks like Walmart, DoorDash, and Instacart recently unveiled new tools and partnerships, signaling a push beyond conversions toward full-funnel brand budgets.

Paid search is shifting. Here’s how audience targeting and exclusion can sharpen your spend without tanking ROI. The post How To Weed Out Less Qualified Audiences From Your PPC Campaigns appeared first on Search Engine Journal.

AI visibility is how often your brand is mentioned by tools like ChatGPT, Gemini, and Perplexity. Learn how to track and grow your LLM presence with our expert-backed guide.

Google’s srsltid parameter is showing on blog and homepage URLs, affecting reporting and analytics, but not affecting rankings. The post Google’s ‘srsltid’ Parameter Appears In Organic URLs, Creating Confusion appeared first on Search Engine Journal.

Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine Journal.

A markup language is a system for defining the structure, presentation, or purpose of text within a document.

Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot. The post Demand Gen Vs. Lead Gen: What Every CMO Needs To Know appeared first on Search Engine Journal.