Categoria: Tendências

The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up their business accordingly, they’ve started to incur more…

Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. The post Google Quietly Raised Ad Prices, Court Orders More Transparency appeared first on Search Engine Journal.

Prepare for the future of SEO and learn how to survive the AI-first era at NESS October 2025 with top industry insights. The post What To Expect AT NESS 2025: Surviving The AI-First Era appeared first on Search Engine Journal.

When multi-AI search demands new thinking, CMOs and SEOs must align teams and strategies for visibility across ChatGPT, Perplexity, and Google. The post The CMO & SEO: Staying Ahead Of The Multi-AI Search Platform Shift (Part 1) appeared first on Search Engine Journal.

The dust settles on an upfronts season that’s seen advertisers spend more on streaming and CTV, at the expense of streamers’ profit margins.

GEO, AEO or LEO? Whatever new name we want to call SEO by, let’s not lose sight of our main stakeholder: the user. The post The Behavioral Data You Need To Improve Your Users’ Search Journey appeared first on Search Engine Journal.

Learn why establishing trust in SEO is essential, gain practical tips, and download our checklist.

Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content, once the lifeblood of creators’ brand revenue, is no longer the centerpiece, with 70 percent of creators saying traditional sponsored posts will make up less than a quarter of their holiday content. 

Study of 2,500 AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.