Categoria: Tendências

Google’s new Preferred Sources lets users customize Top Stories with favorite publishers. How could this shift impact search visibility? The post Google Tests ‘Preferred Sources’ To Personalize Top Stories In Search appeared first on Search Engine Journal.

Melinda Spence, head of measurement and insights, Activision Blizzard Media At a time when audience attention is increasingly difficult to hold, brands that incorporate gaming into their omnichannel strategies enjoy a significant advantage. A robust omnichannel approach meets consumers where they are with consistent, relevant experiences across devices, platforms and touchpoints.  Gaming aligns naturally with

Cindy Krum tells Shelley Walsh why SEO professionals are missing the bigger picture in Google’s AI evolution: personalization, ads, and multi-platform search. The post Google’s AI Search Journeys Are Reshaping SEO With Cindy Krum appeared first on Search Engine Journal.

Google’s new Offerwall feature lets publishers monetize through surveys, ads, or micro payments. Could this reshape your revenue strategy? The post Google Launches Offerwall To Expand Monetization Options appeared first on Search Engine Journal.

Brand authority and conversions don’t need separate content strategies. Mordy Oberstein explains how to align both in this week’s Ask An SEO. The post Ask An SEO: Balancing Content That Converts With Content That Builds Brand Authority appeared first on Search Engine Journal.

Here’s how Pinterest is talking to advertisers about Performance+.

News outlets losing influence to creators are grappling with meeting audiences on platforms that don’t send traffic to their sites.

The CMA proposed to designate Google as a “strategic market status” under the new Digital Markets Competition Regime.