Categoria: Tendências

Ad verification technologies are the scapegoats whenever there’s a blunder in advertising. So it was no surprise when recent ad tech snafus dragged these companies into the spotlight.

The dreaded ‘web eraser tool’ did not materialize, but privacy continues to cloud insights on Apple users.

Grab your shades and let’s dive into the glam and occasional absurdity of Cannes’ social whirlwind. Here’s the scoop on the hottest spots to visit while you’re in town.

Talking ahead of the industry standards body’s annual conference, and 10th anniversary, Anthony Katsur discusses its challenges.

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. The post Google Analytics Update To Improve Paid Search Attribution appeared first on Search Engine Journal.

Apple unveils ChatGPT integration, sparking concerns about search, discoverability, and closed ecosystems. The post Apple’s AI Push: ChatGPT For Everyone, But At What Cost? appeared first on Search Engine Journal.

Google’s Search Liaison responds to the idea of CTR for ranking and to suggestions of connections with the HCU The post Google’s Statement About CTR And HCU appeared first on Search Engine Journal.

Google’s Search Console now provides ecommerce sites data on product listing performance across Google’s shopping surfaces. The post Google Gives Merchants New Insights Into Shopping Search Performance appeared first on Search Engine Journal.