Categoria: Tendências

Optimize your PPC budget for maximum results. Find out how to balance cost, volume, and competition in your industry with a small budget. The post 10 Tips On How To Rock A Small PPC Budget appeared first on Search Engine Journal.

Futureproof your B2B audience by collecting actionable first-party data via a 3-step demand generation strategy, including tested recommendations for success. The post 3 Steps To Futureproof Demand Generation And Achieve First-Party Data Maturity appeared first on Search Engine Journal.

Google’s John Mueller answers question if it’s now okay to stop optimizing for desktop version of website The post Google Responds: Is Desktop SEO Still Necessary? appeared first on Search Engine Journal.

Marketing leaders from Mondelez, Diageo, Mastercard and Mars PetCo discussed how they’re using AI in their advertising strategies

The mini holding company is once again pushing aggressively into the AI space, launching two new product/services with the goal of creating a new category of client

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms.

More industry members will be heading to the Cannes Lions International Festival of Creativity this year, with meetings and dealmaking in mind.

The record attendance of DreamHack Dallas 2024 was reflected in an expansion of the event’s sponsorship business this year.

During last month’s Digiday Programmatic Marketing Summit in Palm Springs, CA, agency executives rated advertisers’ current level of readiness for a post-cookie future.

Here’s what’s in and out for the Cannes Lions International Festival of Creativity.