Categoria: Tendências

Measurement standards for carbon emissions are on their way, but in the meantime, stakeholders debate who is responsible for taking action first.

If X has its way, 2024 will be the year it hits the long, twisted trail back to advertiser land, according to the platform’s pitch deck.

The Guardian US is entering the race for political ad dollars.

As women’s sports continue to capture audiences through March Madness and soccer, will agencies and brands be able to channel some of that momentum in the growing esports and gaming spaces?

To some extent, the mainstream success of the “Fallout” series is a reflection of the massive scale of the Amazon Prime machine. But the consensus among viewers and critics is that it’s a damn good show, too.

Some people in the know at Possible said they see the conference taking a bite out of Cannes’ attendance, most acutely by U.S.-based marketers who could save money by staying on this side of the Atlantic.

To boost its efforts around brand safety, IPG is adding more tools for identifying harmful content while also helping advertisers avoid appearing near it.

Ensure the success of your PPC marketing program. Align your strategy, keep up with trends, and improve performance with new features. The post 10 Paid Search & PPC Planning Best Practices appeared first on Search Engine Journal.

Google’s Gary Illyes responded to a question about 404 errors that coincided with a drop in search rankings The post Google On 404 Errors And Ranking Drops appeared first on Search Engine Journal.