Categoria: Tendências

Here’s another dose of Cannes reality, with suggested dos and don’ts from those who’ve seen it all before.

This week’s Future of TV Briefing looks at how Yahoo DSP’s integration of three alternative measurement providers could help to shape the future of TV and streaming ad measurement.

Despite a national slowdown in diversity efforts, Pinterest is expanding its program to financially support creators from underrepresented communities.

Brita’s transitioning from ambush tactics to inside-tent activations.

With the influx of virtual influencers and generative artificial intelligence content, it can get complicated for influencer agencies to navigate creator partnerships and verify authenticity of their followings and engagement metrics.

Google revised their structured data guidelines to enhance brand panels in a way that may improve merchant search traffic and sales The post Google’s Structured Data Update May Boost Merchant Sales appeared first on Search Engine Journal.

YouTube is rolling out thumbnail A/B testing to all channels, letting you optimize videos for higher watch time. The post YouTube Rolls Out Thumbnail A/B Testing To All Channels appeared first on Search Engine Journal.

The Local SEO guides you need to expand your local presence and visibility, all in one place. The post 6 Local SEO Full-Guides That Help You Rank For Your Business Type appeared first on Search Engine Journal.

The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making significant impacts in their respective industries. This year’s nominees, who were required to have 10 years of professional experience or less, have each demonstrated a solid commitment to innovation and delivering results in their respective industries.