Categoria: Tendências

Sitelinks enhance your site’s navigation and visibility in search. Learn the benefits and how to get them.

The HTML hidden attribute indicates the element is not yet or no longer relevant. Learn how to use it properly.

Discover key tactics to address middle and bottom of funnel lead pain points to improve pipeline velocity and boost conversions. The post How To Address Middle And Bottom Of Funnel Pain Points appeared first on Search Engine Journal.

Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.

Why does the CMA’s opinion on Google’s Privacy Sandbox matter so much? Stick around to uncover why.

While the reasons for the boycotts vary, there’s a recognition among marketers now that a brand boycott could happen regardless of their efforts – and for reasons outside of marketing and advertising – that will need to be dealt with. 

The first installment of Digiday’s two-part series on the top ad-supported streaming services provides an overview of the platforms’ offerings and an analysis of how brands and agencies distribute their ad budgets and ad placements across platforms.

DTC marketers are pointing fingers at Temu, attributing the sharp surge in advertising costs across Meta’s ad platforms to its ad dollars.

Newsweek’s Kevin Gentzel joins the Digiday Podcast to discuss audience and revenue strategies in 2024.