While it may seem like interest in augmented reality and virtual reality has faded into the background as artificial intelligence takes over, experts say AI can actually enhance those efforts in terms of personalization and measurement.
Although AR/VR and AI technologies may be on different maturity stages of the Gartner hype cycle, it is likelier that they “elevate the value of each other, rather than compete in any way,” said Michael Kania, associate vp of marketing at Kepler Group.
“They are at different stages, with AI very much within a peak of excitement — while AR/VR is within the trough of disillusionment,” Kania said.
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