Categoria: Tendências

The latest PPC Pulse highlights Google’s AI Mode ad experiments, Microsoft’s AI discovery framework, and the continued evolution of search campaign structure. The post Shopping Ads Testing In AI Mode, Microsoft’s AI Search Guide & Keyword Strategy Shift – PPC Pulse appeared first on Search Engine Journal.

Hire better digital marketers with these interview questions that expose real strategic and performance thinking. The post 15 Smarter Interview Questions For Hiring Digital Marketers In 2026 appeared first on Search Engine Journal.

Bing Webmaster Tools now shows how often your content is cited in AI answers. See what the dashboard tracks, what‘s missing, and how to act on the data.

Boll & Branch first and foremost uses AI to manage workflows across teams.

The reputational downside is clearer than the branding upside, which makes discretion the safer strategy.

Indie agencies and the holding company sector were once bound together. The Super Bowl and WPP’s latest remodeling plans show they’re heading in different directions.

Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.

Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.

Is your current website health and content strategy set up to help you succeed in AI search?

Google clarifies campaign consolidation guidance, saying performance and business logic matter more than legacy granularity in AI-driven Google Ads accounts. The post Google Clarifies Its Stance On Campaign Consolidation appeared first on Search Engine Journal.