Categoria: Tendências
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New Adalytics report raises new questions about use of AI systems for brand safety
The watchdog’s report mentions hundreds of brands appearing next to unsafe UGC despite many using pre-bid brand safety tech.
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The Top 10 Marketing Conferences to Attend in 2024
Want to learn from the world’s brightest marketers? These are the most impactful marketing conferences happening in 2024.
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How To Turn Old Content Into a New Work of Art With an AI Assist
Ready to put out a new album filled with remixes that will prompt your audience to groove? These step-by-step processes lets you remix four types of albums using your original work, a generative AI assist, and some creativity.
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X takes legal action against advertisers to challenge media status quo
The advertising industry, of course, finds this beef utterly ungrounded.
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Publishers see short-term opportunity from Outbrain’s acquisition of Teads
In 2024, publishers look for revenue opportunities anywhere they can and two of most prominent vendors for incremental ad revenue – Outbrain and Teads – announced last week that the former was acquiring the latter in a $1 billion deal.
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Future of TV Briefing: The 2024 glossary
This week’s Future of TV Briefing updates the list of the key terms that can cause confusion when talking about the TV, streaming and digital video industry.
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What’s next for Google after federal judge’s monopolization ruling?
The potential shake-up could rattle not just Google but the entire ad media industry.
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How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
As EA hires more ad tech staff, “College Football 25” is an opportunity for EA to demonstrate its advertising power to interested brands.
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Case Study: How Point One Grew Organic Traffic by 672% and 2x’d Leads with Google Ads
Introduction Point One Navigation, a leader in precision GNSS technology used across various industries such as self-driving cars, energy, and agriculture, partnered with Growth Marketing Pro to accelerate their market presence and revenue growth. Point One is a San Francisco-based tech company backed by Khosla Ventures… The post Case Study: How Point One Grew Organic…
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Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance
Watch this on-demand webinar, and see iQuanti share actionable insights for measuring success within the intersecting channels of organic and paid search. The post Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance appeared first on Search Engine Journal.