Categoria: Tendências

Double Verify says generative AI contributed to 23% more new fraud schemes and a 58% increase in ad fraud on streaming platforms.

The first-of-its-kind partnership with The Trade Desk will co-develop custom investment solutions for Omnicom clients on the major DSP platform. 

Marketing’s stock is soaring — we’re at that familiar juncture where CEOs see it as a growth engine, not just a budget drain.

B2C advertising drives about 20% of global revenue for the platform, according to LinkedIn’s own stats.

On the opening day of Cannes Lions, WSJ’s new venue, highlights press freedom amidst the festival’s usual festivities.

AI is simply a new tool in the latest line of tools for creatives to do more, do it better and do it faster.

Are you drawn to becoming a specialist with a deep focus in one area, or do you see yourself thriving as a jack-of-all-trades?

YouTube tests crowdsourced context notes, allowing creators and viewers to annotate videos. The post YouTube Tests Crowdsourced Annotations For Videos appeared first on Search Engine Journal.

If you’re a multi-location brand looking to boost your local visibility and gain a competitive edge in the market, look no further. On June 26, we’re hosting a live webinar with SOCi where we’ll dive into the latest insights and best practices to help you enhance your local SEO strategy.  Consumers increasingly rely on local…

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics. The post Google Analytics Adds User Conversion Rate Metrics appeared first on Search Engine Journal.