Categoria: Tendências
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Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming
The expansion of one of the winningest competitive gaming teams into the agency business reflects the ongoing rise of the esports industry’s holding company model. In addition to G2, esports companies such as GameSquare and Enthusiast Gaming have actively worked to expand their appeal to marketers far beyond competitive gaming in recent years.
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As athletes embrace influencer work, ‘a new breed of agency’ emerges
As relationships between athletes and brands evolve, agencies working in sports marketing are also changing.
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United Airlines is sunsetting the print component of its magazine Hemispheres
Already, the magazine’s website appears to be winding down. Its domain, hemispheresmag.com, now redirects to United’s website.
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What Google’s third-party cookie left turn means for retail media’s growth spurt
Google has made a U-turn, keeping its cookie in Chrome after all. Does retail media’s growth spurt continue?
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Google’s AI Now Chooses Your Local Ad Photos
Google introduces AI photo selection for Local Services Ads, potentially impacting ad rankings and engagement. The post Google’s AI Now Chooses Your Local Ad Photos appeared first on Search Engine Journal.
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Reddit Considers Adding AI-Powered Search Results
Reddit announces plans for AI-powered search features, reports 54% revenue growth in Q2 2024. The post Reddit Considers Adding AI-Powered Search Results appeared first on Search Engine Journal.
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How to Easily Find Backlink Opportunities With Moz — Next Level
In this Next Level post, Meghan will show you how to discover new backlink opportunities by analyzing and comparing your backlink profile with your competitors. Learn how to use the Link Intersect tool to maximize the efficiency of your link prospecting workflow.
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WordPress Sitemap: How to Create, Check, and Submit One
Learn how to generate a WordPress sitemap and submit it in the “Sitemaps“ tab of Google Search Console.
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Ultimate Guide to Google AdSense (2024 Updated)
Learn what Google AdSense is, how it works, and best practices to follow to maximize revenue.
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Using AI Tools For Global Websites Operation And Management
Supercharge your global website management with AI tools. Explore the benefits of leveraging AI technology for content, SEO, research, and more. The post Using AI Tools For Global Websites Operation And Management appeared first on Search Engine Journal.