Categoria: Tendências
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GARM’s lead sheds light on new standards for sustainability measurement in media
GARM’s Rob Rakowitz shares how his team worked to create a Rosetta Stone for talking about and measuring sustainability in the advertising ecosystem.
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Marketing Briefing: Brands set to focus on influencer and OOH activity at Wimbledon
The most prestigious event in tennis begins next week.
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OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing
Why OpenAI’s Rockset acquisition could be the beginning of a shift in digital marketing and ecommerce The post OpenAI’s Rockset Acquisition And How It May Impact Digital Marketing appeared first on Search Engine Journal.
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Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos
Responsibility isn’t usually a strong suit for ad execs at Cannes, but this year, it took center stage.
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11 Things You Can Do With a Free Semrush Account
With a free Semrush account, you can perform keyword research, analyze your competitors, track keyword rankings, and much more. Learn more about what tools you can use and their capabilities.
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What Is the Google Knowledge Graph & How Does It Work?
Google’s Knowledge Graph is a database that Google uses to provide factual information in search results.
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Why Is SEO Important? 10 Reasons It Matters
SEO is important because it can improve your business’s organic visibility in search engine results pages.
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Wix Announces A Figma Plugin That Turns Designs Into Websites
Wix’s new Figma Plugin enables designers to export their Figma designs into Wix Studio to transform it into a functional website The post Wix Announces A Figma Plugin That Turns Designs Into Websites appeared first on Search Engine Journal.
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Google’s delays aside, why marketers can’t pause post-cookie planning
While Google’s latest delay in deprecating third-party cookies in Chrome might offer some reprieve for teams still behind on post-cookies prep, it also underscores the intricate landscape of digital advertising. The delay, attributed to “ongoing challenges related to reconciling divergent feedback from the industry, regulators and developers” in a recent Digiday article, emphasizes the need
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Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance
Discover AI-powered bid strategies in Google Ads and learn how to choose the right one to maximize your PPC performance and achieve your goals. The post Mastering AI-Powered PPC Bid Strategies: A Guide To Maximizing Performance appeared first on Search Engine Journal.
