Categoria: Tendências

This is the third installment in Digiday’s multi-part series covering the top ad-supported streaming services and part of Digiday’s CMO Strategies series. In this report, we examine which ad attributes matter the most to marketers on streaming platforms.

As marketers look to take advantage of anime’s entry into the zeitgeist, they might be wise to observe the parallels between the evolution of anime as a marketing channel and the ways brands have learned to better leverage gaming in recent years. 

Execs at Bustle Digital Group, Gallery Media Group and The Washington Post don’t have plans to change their audience development strategies on social media or abandon TikTok as a result of the impending ban.

Trial participants will rest their case over the next two days, marking a key date in Google’s tussles with governments.

Google may have pressed pause on cookie deprecation but publishers’ cookie-less tests persist.

In this edition of the Digiday+ Research Briefing, we examine the top ad attributes marketers want from ad-supported streaming platforms, how brands are increasing their marketing spend on YouTube, and how Walmart and Roblox are teaming up to make virtual e-commerce a reality, as seen in recent data from Digiday+ Research.

Day three of the IAB’s annual four-day NewFronts focused on ad tech products and media companies pitching their ability to reach multicultural audiences, such as the U.S. Hispanic and LGBTQ+ markets.

Uncover the top social media influencers worldwide and learn about their impact on platforms like YouTube, Instagram, and TikTok. The post The Top 30 Social Media Influencers Worldwide appeared first on Search Engine Journal.

When it comes to B2B strategy, a holistic approach is the only approach.  Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media).  However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail.  It’s just like rowing crew, where each member…