Categoria: Tendências

Connected TV and digital out-of-home are playing a bigger role in upcoming elections and politics – especially for smaller agencies looking to place clients’ dollars.

Measurement and attribution are common pain points for advertisers looking to track campaign performance in retail media. They’re pain points that CVS Media Exchange, CVS’s retail media arm, which is also known as CMX, is aiming to solve to help it stand out in an increasingly crowded landscape.

Pharma clients used to be wary of the creator economy. Why are they now throwing caution to the wind?

Google’s Privacy Sandbox needs some work before publishers say they’re willing to dedicate time and attention to testing further.

On the last day of the IAB’s four-day NewFronts event, social platforms like Meta and TikTok pitched their short-form video offerings to advertisers – and the latter social media platform addressed the Senate’s recent ruling to ban it in the U.S.

Google launches Performance Max for Marketplaces, letting sellers advertise products without websites. The post Google Performance Max For Marketplaces: Advertise Without A Website appeared first on Search Engine Journal.

Google’s search engine market share is reportedly dropping as competitors gain ground. The post Google’s Search Engine Market Share Drops As Competitors’ Grows appeared first on Search Engine Journal.

Are your next best customers on YouTube? The easy-to-follow tips in this guide will help them find you.

Explore what social listening is, it’s significant role in today’s business landscape, and the available tools to help you get started. The post What Is Social Listening And How To Get Started appeared first on Search Engine Journal.

Learn how to write effective SMART goals for your organization that help your marketing team achieve better results. The post SMART Goals: How To Write Effective Goals With Examples appeared first on Search Engine Journal.