Categoria: Tendências

WordPress co-founder and Automattic are alleged to have planned to target at least ten competitors beyond WP Engine. The post WP Engine Complaint Adds Unredacted Allegations About Mullenweg Plan appeared first on Search Engine Journal.

With AI hype giving way to skepticism, advertisers are reassessing how the technology fits into their workflows and brand positioning.

Marketers, brands, and tech companies chat in-person at Digiday’s AI Marketing Strategies event about internal friction, how best to use AI tools, and more.

Brands are leaning more heavily on celebrity talent in advertising. Marketers see guaranteed wins in working with big names, but there are hidden risks.

Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.

Amina Pasha, CMO at Thrive Market, believes building trust can help brands differentiate themselves.

Get more value from your Google Ads spend by tightening fundamentals that directly lift conversion performance. The post 15 Fixes To Improve Low Conversion Rates In Google Ads appeared first on Search Engine Journal.

Enhance your understanding of local rankings with reputation signals. Join experts for a deep dive into local SEO strategies. The post What The Data Shows About Local Rankings In 2026 [Webinar] appeared first on Search Engine Journal.

Google’s VP of Ads & Commerce published her annual letter previewing agentic commerce updates, AI Mode ad expansion, and creator-brand matching tools for 2026. The post Google’s Ads Chief Details UCP Expansion, New AI Mode Ads appeared first on Search Engine Journal.

Effective article-to-video workflows prioritize what to cut, what to keep, and how to structure 150 words that actually hold attention. The post From Article to Short-Form Video That Holds Attention appeared first on Search Engine Journal.