Categoria: Tendências

Google’s John Mueller explains how a leftover HTTP homepage invisible to Chrome users can cause site-name and favicon problems in search results. The post Hidden HTTP Page Can Cause Site Name Problems In Google appeared first on Search Engine Journal.

This paid media holdout study explains why organic gains mask deeper declines in traffic, orders, and brand-driven demand. The post The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? appeared first on Search Engine Journal.

Learn how Semrush MCP connects AI tools to live SEO and competitive data so marketing, SEO, and product teams can query the same source without manual exports.

AI bots are increasingly mining publisher content, with new data showing publishers are losing the traffic battle even as demand grows.

Less than a year after buying Nectar First, an AI-driven specialist, Salt XC has expanded its full-service media offerings with the purchase of Craft and Commerce.

This week’s Future of TV Briefing looks at a Truthset study showing the error rate for matches between IP and deterministic IDs like email addresses can exceed 84%.

The quick rise of artificial intelligence-powered tools has reshaped retailers’ process of selecting technology partners for anything from marketing to supply chain to merchandising.

This report explores how publishers are navigating search as AI reshapes how people access information and how publishers monetize content.

When someone sends a prompt or receives a response, the system breaks language into small segments. These fragments are tokens.

Yes, yes we all know customer behavior is changing and Reddit conversations showing up in AI search is a big part of that shift. What are you doing about it? If your Reddit marketing strategy hasn’t evolved since 2024 (or you don’t have one to start with), you’re not just behind. You might be actively…