Categoria: Tendências
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Google publishes guide to optimizing for generative AI search
Google‘s first consolidated AI optimization guide gives guidance on ways to optimize for Google’s generative AI features.
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4 Ways DRM Can Be Defeated (And the Extra Layer That Catches It Anyway)
4 Ways DRM Can Be Defeated (And the Extra Layer That Catches It Anyway) Can DRM be bypassed? The straightforward answer is “Yes,” and acknowledging that is the only honest starting point for a conversation about content security. DRM protects every major streaming platform, from Netflix to Disney+ […] The post 4 Ways DRM Can…
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Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric
Your lift study came in low. Should you cut the channel? Not before reading how MER, incrementality, and attribution work together as a stack. The post Why Incrementality Testing Alone Won’t Fix Your Paid Media Budget – The Missing Metric appeared first on Search Engine Journal.
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How Flexible Learning Models Are Reshaping Modern Higher Education
How Flexible Learning Models Are Reshaping Modern Higher Education Higher education is beginning to reflect the same changes transforming modern workplaces. Teams now collaborate across time zones, communication happens through digital platforms, and professionals are expected to update their skills continuously rather than rely on a single degree […] The post How Flexible Learning Models…
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What Google’s UCP Tells Us About Agent-Ready Websites
Google built UCP for Shopping. The architecture underneath it is a blueprint every website will eventually need to implement, regardless of whether you sell anything. The post What Google’s UCP Tells Us About Agent-Ready Websites appeared first on Search Engine Journal.
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Inside AI Citation: Proven Strategies To Get Your Brand Cited
Understand the impact of AI citation on brand visibility. Discover what content signals influence AI source selection. The post Inside AI Citation: Proven Strategies To Get Your Brand Cited appeared first on Search Engine Journal.
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WTF is back button hijacking?
Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.
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Can retail media networks survive the shift to agentic commerce?
AI-powered shopping agents threaten retail media. The question is: can retail media networks survive the shift to agentic commerce?
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Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers
For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.
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Pitch deck: X leans on AI and performance in a bid to win ad dollars
For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.