Categoria: Tendências
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How Finance Teams Can Reduce DSO Without Annoying Customers
How Finance Teams Can Reduce DSO Without Annoying Customers Days sales outstanding, or DSO, is one of the most closely watched metrics in finance. It directly affects cash flow, forecasting, and the overall health of a business. When DSO creeps up, finance teams often feel pressure to act […] The post How Finance Teams Can…
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Scaling Marketing Operations with AI Assistants
Scaling Marketing Operations with AI Assistants Marketing leaders face an impossible equation: produce more content, maintain brand consistency, and prove ROI, all without expanding headcount. I have watched teams struggle with this mandate for years, and the rise of AI marketing assistants has fundamentally changed what is realistic. […] The post Scaling Marketing Operations with…
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The best client intake software for stress-free client onboarding
Client intake software takes the mess out of onboarding. Read this post to see some of the best options for automating document collection and keeping clients on track.
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Why Your Small Business’s Google Visibility in 2026 Depends on AEO [Webinar]
Discover what visibility on Google means for small businesses as AI assistants control which options customers see and choose. The post Why Your Small Business’s Google Visibility in 2026 Depends on AEO [Webinar] appeared first on Search Engine Journal.
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Omnicom Media wraps CES deals with a Pinterest collaboration that includes shoppable boards
Omnicom’s Creo influencer agency will tap into Pinterest’s creator community, bringing shoppability to some of its offerings and gleaning intelligence that it can feed into its Omni platform.
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Here are the 2025 brand winners and losers of tariffs
Tariffs completely upended the retail industry in 2025 — and no company was left unscathed.
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Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.
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Pitch deck: How Amazon is emerging as the proof layer for TV spend
Amazon is positioning itself to advertisers as the “first-stop shop” for planning, buying, optimizing and measuring TV.
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What does media spend look like for 2026? It could be worse — and it might be
Forecasts for 2026 media spend range from 6.6% on the lower end to over 10% but the primary beneficiaries will be commerce, social and search.
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Most Major News Publishers Block AI Training & Retrieval Bots
BuzzStream analyzed robots.txt files for 100 top news sites. 79% block training bots, but 71% also block retrieval bots that affect AI citations. The post Most Major News Publishers Block AI Training & Retrieval Bots appeared first on Search Engine Journal.