Categoria: Tendências

Independent publishers want the option to opt out of Google’s AI Overviews without being excluded from the search results. The post Google AI Overviews Target Of Legal Complaints In The UK And EU appeared first on Search Engine Journal.

The marketplace is being slowed down due to increasing complexity, and discrepancies with Nielsen’s latest ratings system.

Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.

Zero-click search is collapsing the user journey for brands reliant on Google. How are B2B and DTC marketers responding?

Now’s a good moment as any to take stock —and make a few bold calls about what’s coming next. 

Boiled down to their essence, ESOPs are when an owner or founder sells their stake in an agency to the employees who all receive stock, most often held in a trust.

Not all paid media is created equal. Know what works where – and why – before you pour money into your next campaign. The post What Is Paid Media: The Different Types & Examples appeared first on Search Engine Journal.

Tests show that removing meta descriptions may improve search engine traffic, although some say SEO tests are performative theater. The post SEO Rockstar “Proves” You Don’t Need Meta Descriptions appeared first on Search Engine Journal.

CMOs launched these new programs in response to the growing importance of influencers in recommending products.