Categoria: Tendências
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ChatGPT Search Is Citing Fewer Sites, Data Shows
ChatGPT Search is citing fewer websites per response after GPT-5.3 Instant became the default experience. The post ChatGPT Search Is Citing Fewer Sites, Data Shows appeared first on Search Engine Journal.
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The Top 6 Search Engines Market Share & The AI Search Engines To Watch
Declining Google share and rising AI search usage signal a shift in where discovery happens and how SEO teams should allocate resources. The post The Top 6 Search Engines Market Share & The AI Search Engines To Watch appeared first on Search Engine Journal.
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WordPress’s Troubled Real-Time Collaboration Feature
Will WordPress’s troubled real-time collaboration feature be worth delaying the release of WP 7.0? The post WordPress’s Troubled Real-Time Collaboration Feature appeared first on Search Engine Journal.
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Why Spreadsheets Don’t Scale in a Data-Driven World
Why Spreadsheets Don’t Scale in a Data-Driven World There is a specific kind of comfort in opening a blank grid. For decades, the spreadsheet has been the ultimate digital multi-tool. It is where ideas start, where budgets are born, and where small wins are recorded. We use them […] The post Why Spreadsheets Don’t Scale…
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How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now
Maximize your marketing potential with powerful lead gen techniques to drive engagement and sales effectively. The post How AI Is Changing Lead Generation: 3 Key Things SEO & PPC Teams Need To Do Now appeared first on Search Engine Journal.
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AI talk at retail events shifts to proving real results, defining a true strategy
AI is moving further and further away from the experimentation phase. That was clear at this year’s Shoptalk Spring.
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The Trade Desk is changing how advertisers buy — and what they can see
The Trade Desk’s new buying modes bundle costs and automate decisions. Here’s what that means for advertisers.
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CNN builds in-house agent infrastructure as it prepares for AI-driven media trading
In Q3, it plans to test one or two properties to see how they’re interpreted by LLMs, before turning in Q4 to buyer behavior and whether budgets are being allocated toward agent-to-agent trading experiments.
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Media Buying Briefing: Instrument’s CEO on how agencies need to lead clients on AI
Part of Stagwell’s Code and Theory Network, Instrument has been able to help clients imagine projects not doable just a handful of years ago.
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Digiday+ Research: Retailers take a more complex approach to loyalty
Loyalty programs have changed over the last year: The number of retailers who offer them has increased, and the programs are now more complex.
