Categoria: Tendências

WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.

Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world. The post How To Prove PR Business Value With UTM Parameters & GA4 appeared first on Search Engine Journal.

Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly. The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal.

WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.

Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods. The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal.

Brands are becoming media companies (again). This time they mean it.

Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.

This week’s Future of TV Briefing looks at a new ad targeting option for CTV advertisers wary of people staring at their phones while an ad airs.

The tech retailer is looking for growth, as its revenue was essentially flat this past fiscal year from the year before, at almost $42 billion.