Categoria: Tendências
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What Is a Slug? URL Slugs and Why They Matter for SEO
A URL slug is the last part of a URL that identifies a particular page on your website.
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Uncover Key Insight with Ecommerce Market Research
Learn the steps + tools needed to perform ecommerce market research that boosts your business.
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What To Do When the Optimal Strategy Isn’t Optimal
There’s nothing better than an ambitious content or marketing strategy to inspire teams to aim high — except for the realistic version you can actually implement. Try this process to bring your so-called optimal plans back to earth.
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Impactful Local SEO At Scale: Delivering Better Results To Clients
Google-compliant local SEO at scale doesn’t have to be difficult. The secret is applying automation where it counts to complement the work of your agency. The post Impactful Local SEO At Scale: Delivering Better Results To Clients appeared first on Search Engine Journal.
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Marketing Briefing: How brand safety has changed — even as Musk goes after GARM
This edition of the Marketing Briefing isn’t to predict what will happen but to get a sense of the current brand safety conversation that’s happening between advertisers and agency execs now outside of the current lawsuit hubbub.
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How independent agencies grow their sports practices
The latest surge of interest around sports media has independent media agencies seeking — and finding — ways to keep up with client needs through new practices and opportunities to work with brands and athletes in more integrated ways.
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Job seekers encounter a ‘brutal and frustrating’ hiring market in e-commerce
The U.S. is undergoing what several journalists and economists have called a “white-collar recession,” as corporations course-correct from the overhiring they did during Covid. And it’s hitting e-commerce hard.
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Digiday+ Research: TikTok moves ahead of YouTube for brands’ video-focused social media marketing
YouTube is likely the first platform that comes to mind when marketers are thinking about their video strategies, but when it comes to video-focused social media, TikTok has undeniably strong footing — in fact, this year it surpassed YouTube in usage among brands and retailers.
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Future’s Jon Steinberg shares his philosophy on AI content licensing deals
Why Future hasn’t inked a content licensing deal with an AI tech company … yet.
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Use AI Overviews Like The Experts: Techniques For SEO Success
Join us LIVE on August 28th and learn expert strategies to succeed with AI Overviews in this new search environment. The post Use AI Overviews Like The Experts: Techniques For SEO Success appeared first on Search Engine Journal.