Categoria: Tendências

Explore the growing trend of micro-communities on social media, which offer marketers opportunities to engage with niche, tight-knit audiences. The post The Rise Of Micro-Communities: What This Means For Social Media Marketers appeared first on Search Engine Journal.

Twenty website building platforms and CMSs were ranked for accessibility—the winner may surprise you. The post Accessibility Champ: Wix, WordPress, Squarespace, Duda, Or…? appeared first on Search Engine Journal.

New lawsuits and deeper partnerships highlight the delicate balancing act between major publishers and AI companies.

Ad tech’s obsession with “curation” has sparked plenty of chatter — some informed, some less so.

Until measurement and return on ad spend challenges are solved within the RMN ecosystem, advertisers don’t seem interested in parting with brand marketing dollars. 

Cenat’s ascension demonstrates a potential weakness of Twitch. It’s a tremendously useful springboard into cultural relevance, but once a creator builds a presence on Twitch, there’s nothing stopping them from bringing both their audience and advertisers elsewhere.

This week’s Future of TV Briefing looks at streaming service owners’ latest quarterly earnings reports as well as some recent studies regarding streaming subscriber sentiment.

Bob Regular, CEO, Infolinks Scale is not a one-size-fits-all concept.  Marketers and publishers historically have their own goals associated with scale. When it comes to content, the KPIs vary according to the media (i.e. podcast, video, etc.) and subject matter.  But lately, this nuanced approach to scale has flattened, resulting in a terrible impact on