Categoria: Tendências

When it comes to building out a search ads business, Reddit is staying tight-lipped. But all the recent moves the platform has made suggest that it’s a matter of when, not if, it’ll happen.

In an effort to make in-game ads more appealing to both publishers and marketers, both Adverty and AdInMo are rolling out clickable in-game ad units in Q3 of 2024 — and they are informally teaming up to market the offering to potential buyers. 

From technical complexities to regulatory issues, Gartner’s 2024 Digital Advertising Hype Cycle highlights many of the themes marketers continue to address.

Five years into in-housing, paper company Georgia-Pacific is balancing efficiency with experiments.

Meta announces ad platform updates for Facebook and Instagram, focusing on AI-driven optimization, enhanced analytics integration, and improved conversion attribution. The post Meta’s New Ad Tools Promise More Precise Customer Targeting appeared first on Search Engine Journal.

Google explains ‘not indexed’ status, advises improving content quality and server performance to enhance visibility in search results. The post Google’s Martin Splitt On Why Pages Aren’t Indexed appeared first on Search Engine Journal.

Google’s Gary Illyes continues to warn SEO professionals and website owners about URL parameter crawl issues. The post Google’s Gary Illyes Continues To Warn About URL Parameter Issues appeared first on Search Engine Journal.

A simple 5-step framework to build your own SEO strategy. The post How To Craft A Winning SEO Strategy appeared first on Search Engine Journal.

Unleash the power of local influencers for your digital marketing strategy. Tap into their trusted voices to reach local audiences and boost your online visibility. The post Utilizing Local Influencers For Digital Marketing Success appeared first on Search Engine Journal.