Categoria: Tendências

Onstage and off, media agency execs talked about the potential roles of machine learning and generative AI.

Agencies discussed diversity strategies in the face of clients starting to pull back on their initiatives.

Airbnb wants more people to list their properties on its platform. To persuade them to do that, it’s relying on a brand campaign that’s built up steam over the last two years.

Walmart is renaming its data analytics platform, formerly known as Walmart Luminate, and adding new features. It’s meant to reflect Walmart’s overall goal of not only providing data but also, increasingly, recommendations.

Google replaces Search chief Raghavan with Nick Fox amid restructuring. Move follows criticism of ad-driven decisions affecting search quality. The post Google Search Has A New Boss: Prabhakar Raghavan Steps Down appeared first on Search Engine Journal.

Google’s John Mueller says don’t obsess over SEO tool numbers. Instead, make great content people actually want. The post Google Warns Against Over-Reliance On SEO Tool Metrics appeared first on Search Engine Journal.

Amit Nigam, svp, product, PebblePost In this digitally-saturated environment, marketers from all walks face an increasingly difficult challenge: finding more people who look like their most loyal customers. Prospecting is getting more difficult, and marketers know that going with the same approach isn’t efficiently growing their brand’s customer base. Trying to meet consumers where they

Here are 7 essential areas to audit now to ensure your site stands out during Black Friday and Cyber Monday (BFCM) 2024. The post 7 Ecommerce Auditing Priorities for Black Friday 2024 appeared first on Search Engine Journal.

Want to promote your business to thousands of people for free? It‘s time to tap into the power of Instagram Reels!

SEJ’s CEO reflects on the recent acquisition of Search Engine Land by Semrush while reaffirming Search Engine Journal’s commitment to independent, unbiased SEO journalism. The post An Open Letter From The CEO Of Search Engine Journal appeared first on Search Engine Journal.