Categoria: Tendências

A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We asked them what was working, what wasn’t, and where they felt stuck. Three pain points came up in nearly every conversation: “Webinars are a heavy lift with little proven ROI.” “We’re not generating enough qualified…

Google is testing “Ask YouTube,” a conversational search feature that returns AI summaries with cited videos. Available to US Premium users. The post Google Tests ‘Ask YouTube’ Conversational Search Experiment appeared first on Search Engine Journal.

Microsoft previewed four new AI reporting features for Bing Webmaster Tools at SEO Week, including Citation Share and grounding query intent labels. The post Bing Previews AI Citation Share For Webmaster Tools appeared first on Search Engine Journal.

GoDaddy accidentally transferred someone’s domain name to someone else then refused to fix the problem. The post GoDaddy Transferred A Domain By Mistake And Refused To Fix It appeared first on Search Engine Journal.

A randomized field experiment found Google AI Overviews reduced organic clicks on triggered queries by 38%, while user experience ratings stayed unchanged. The post Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds appeared first on Search Engine Journal.

Higher CPCs frequently align with improved lead quality and conversion rates, challenging the assumption that cheaper traffic performs better. The post The High CPC Paradox: When Expensive Clicks Are A Sign Of Success appeared first on Search Engine Journal.

Adthena has launched ChatGPT AdBridge — a tool which aims to turn clients’ existing Google Ads accounts into ready-to-run ChatGPT campaigns.

Advertisers can now purchase Pinterest audiences on third-party properties via its TV Scientific offering.

AI visibility now depends on crawl access, server-rendered content, semantic HTML, and machine-readable structure beyond Googlebot. The post The Technical SEO Audit Needs A New Layer appeared first on Search Engine Journal.