Categoria: Tendências

Viewbotting artificially inflates livestream views, but it doesn’t just affect streamers. What is the practice and why are brands and platforms concerned?

For the most part, the digital media darlings of the 2000s have been killed.  Once valued at over a billion dollars each, BuzzFeed and Vox Media have seen their business models collapse. Vox Media, which was valued at $1 billion in 2016, is selling New York Magazine and its podcast network to Lupa Systems for

Bleacher Report is betting on animated sports content and YouTube distribution to capture World Cup fans and young viewers.

Omnicom’s drive to “reduce middlemen” is showing up in how its agencies talk to publishers. 

In a post-keynote interview, Google’s Liz Reid told NDTV that AI Mode’s multilingual models have made it easier to expand across countries and languages. The post Google Says AI Mode Can Now Scale Faster Across Languages appeared first on Search Engine Journal.

Sundar Pichai says Google is “a bit behind” in agentic coding, citing a lack of developer-facing products as one reason for the gap. The post Pichai Says Google Is ‘A Bit Behind’ On Agentic Coding appeared first on Search Engine Journal.

Reddit CEO Steve Huffman calls user content “modern oil” for AI, discusses deals with Google and OpenAI, and outlines why some companies face lawsuits. The post Reddit CEO: LLMs ‘Would Not Exist’ Without Reddit Data appeared first on Search Engine Journal.

The skills that earned your promotion are the ones you need to unlearn. Here’s what separates executors from strategists in marketing careers. The post Why High-Performing Marketers Get Stuck In Execution Mode appeared first on Search Engine Journal.

AEO, GEO, AI Mode, signal loss. Three recent SEJ articles read together reveal the same truth: the questions beneath the terminology never changed. The post Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important appeared first on Search Engine Journal.

Data shows big brands keeping campaigns in play for longer. While consistency is gospel among brand strategists, pressure on production and media budgets may be the culprit.