Categoria: Tendências

We analyzed billions of visits across 50,000+ sites to understand which traffic channels are growing, which are declining, and how the mix is shifting across industries.

Earn citations in ChatGPT, Perplexity, and Google‘s AI Overviews with an 8-step SaaS playbook covering schema, llms.txt, and common pitfalls.

Learn how AI tools like ChatGPT & Perplexity choose and cite sources. Check if your site is in sources and what to do if it’s not.

Horizon Media’s one example, through its Blue Hour Studios, which is working with advertisers like SharkNinja to pressure-test and adapt campaigns on the fly, using creators in the beginning stages.

News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.

Weeks into the offering going live, it’s unclear if the tech company’s ad platform offers real value to marketers.

Meta is looking to extend its performance advertising offering onto the biggest screen in the home. 

The web is splitting into transactional systems run by AI and experiential spaces for humans, forcing brands to rethink visibility, trust, and measurement. The post The Fully Non-Human Web: No One Builds The Page, No One Visits It appeared first on Search Engine Journal.

Seer Interactive says brand-cited AI Overview CTR fell 61% as impressions grew faster than clicks across cited pages. The post AI Overview CTR Fell 61%, But Clicks Didn’t Collapse appeared first on Search Engine Journal.

Google’s Liz Reid told Bloomberg AI Overviews cut “bounce clicks,” not deeper visits, but Google still hasn’t shared data backing that claim. The post Google Pushes “Bounce Clicks” Explanation For AI Overview Traffic Loss appeared first on Search Engine Journal.