Categoria: Tendências
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How Social Media Managers Turn Daily Posts Into Brand Growth
How Social Media Managers Turn Daily Posts Into Brand Growth Many businesses still hold the misconception that social media channels are necessary annoyances that merely meet customer expectations. As a result, they equate a social media marketing role with someone who regularly posts content to maintain an online presence. […] The post How Social Media…
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APAC Search Strategy Goes Beyond Google & Baidu
Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal.
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CMOs continue their uphill climb in the eyes of their CEOs: Boathouse study
Where 68% of CMOs are seen as actively contributing to strategy and strategic decisions, only 8% are perceived as actually leading it.
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Walmart’s expanded data offering to agencies and advertisers gets closer to self-serve
Although Scintilla has been up and running since 2021, it’s making more of its commerce-side data available to agencies and tech partners, and it’s also giving them more direct access to it.
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AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar]
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.
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AI Search Success: How To Benchmark Website Performance In Your Industry
Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results. The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.
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How Netflix is rewriting the streaming ad playbook
Netflix is thriving on third-party DSPs, raising a critical question: Can the streaming giant afford to pursue its own adtech platform?
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As holdcos sour on The Trade Desk, Stagwell goes all in
Stagwell’s chosen to double down on relationship with the DSP in a deal intended to boost its agentic AI capabilities.
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Ad Tech Briefing: Meta and Pinterest showcase CTV possibilities at ad tech’s Miami jamboree
Comcast-owned FreeWheel Meta, and Pinterest employ APIs to scale.
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Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.