Categoria: Tendências
-
Why publishers are betting on video to counter AI search
Shachar Orren, co-founder and CRO/CMO, EX.CO For three decades, the click was the currency of digital publishing. Someone wrote the headline, someone clicked it and the monetization engine did the rest. It was simple, reliable and scalable. Then AI arrived. Zero-click search rates jumped from 56% to 69% in a single year. AI overviews now
-
Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical
Reframing “problems” as “opportunities” isn’t corporate spin. It’s the psychological condition that makes enterprise change actually happen. The post Why Enterprise SEO Recommendations Fail – It’s Psychological, Not Technical appeared first on Search Engine Journal.
-
Core Web Vitals: WordPress And Astro Versus Everyone Else
WordPress and Astro emerge from the latest performance comparison as a contrast between platform complexity and lightweight publishing. The post Core Web Vitals: WordPress And Astro Versus Everyone Else appeared first on Search Engine Journal.
-
Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore
Sam Sifton’s commitment to human-driven journalism reflects Google’s unchanged stance: quality content requires accountability, not just automation. The post Google’s Standards Haven’t Changed But AI Is Making That Harder To Ignore appeared first on Search Engine Journal.
-
Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar]
Understand the role Reddit plays in AI answers and how brands can capitalize on community signals to enhance visibility. The post Why LLMs Cite Reddit Instead Of Your Brand: A Practical AI Visibility Audit [Webinar] appeared first on Search Engine Journal.
-
The AI paradox: Marketers trust AI to buy media, not build brands
Some executives are wary of AI-generated creative ideas while using automated tools to brainstorm campaigns.
-
Why marketers are rethinking identity infrastructure
Publicis’ LiveRamp deal forces marketers to confront who controls their data, reshaping the neutrality debate around ad tech infrastructure.
-
Future of TV Briefing: How AI agents will figure into this year’s upfront negotiations
This week’s Future of TV Briefing looks at the conversations that upfront sellers including Disney, Paramount and Warner Bros. Discovery are looking to have with advertisers regarding incorporating AI agents in ad buys.
-
Premier League gambling ban gives brand sponsors an open goal, but CMOs must still prove value
An exodus of betting brands from the Premier League means there’s a chance for marketers to bag cut-price soccer partnerships. But proving the worth of that investment is another concern.
-
In Graphic Detail: Why OpenAI’s ad business is still a work in progress
As OpenAI is reportedly gearing up to go public as early as September, Digiday has charted the promise, and early tensions behind its ad business.