Categoria: Tendências

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.

Walmart executives are beginning to take a more international approach to growing the retailer’s higher-margin businesses.

For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for social media and retail media, according to a Digiday+ Research survey.

Anthropic Fable 5 is its most capable public AI model yet, designed for coding, research, and project-scale work. The post Claude Fable 5 “Feels Next Level” appeared first on Search Engine Journal.

Reuters and Time now block AI bots by default, allowing only approved crawlers through allowlists, as more publishers add friction to AI content scraping. The post More News Sites Default To Blocking AI Crawlers appeared first on Search Engine Journal.

Digital Content Next sent Common Crawl a cease and desist letter demanding it stop scraping publisher content and remove protected material from its datasets. The post US Publishers Demand Common Crawl Stop Scraping Their Content appeared first on Search Engine Journal.

SE Ranking found Reddit gained top 3 share across all 20 niches after Google’s May core update, with smaller moves in YMYL categories. The post Reddit Gained Top Positions In Every Niche After May Core Update appeared first on Search Engine Journal.

Find out how to optimize your push advertising strategy with insights on Web Push notifications and engagement in 2026. The post Web Push Advertising 2026: Market Trends, Challenges & Opportunities appeared first on Search Engine Journal.

In partnership with Kevin Indig, we analyzed 3,981 domain appearances across ChatGPT, Gemini, Google AI Overviews, and Google AI Mode. The study reveals how AI engines treat citations and brand mentions differently, why “ghost citations“ are common, and what marketers can do to improve brand visibility in AI search.

Modern local SEO strategies for multi-location businesses, covering entity clustering, AI optimization, and advanced Google Business Profile management techniques. The post The Complete Guide To Local SEO For Multiple Locations appeared first on Search Engine Journal.