Categoria: Tendências
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Google Discover Update: Early Data Shows Fewer Domains In US
Early third-party tracking data offers a first look at how Google’s February Discover core update is changing what users see in their feeds. The post Google Discover Update: Early Data Shows Fewer Domains In US appeared first on Search Engine Journal.
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How to Optimize Your Content for LLMs With Semrush
The AI Search Optimizer on Semrush helps you rewrite your content to make it more citable by platforms like ChatGPT and Google‘s AI Overviews.
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SerpApi Challenges Google’s Right To Sue Over SERP Scraping
SerpApi filed a motion to dismiss Google’s DMCA lawsuit, arguing the search giant lacks standing to invoke copyright law over publicly visible search results. The post SerpApi Challenges Google’s Right To Sue Over SERP Scraping appeared first on Search Engine Journal.
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4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed
Discover how the December 2025 core update impacted 4 sites and the factors that contributed to their improvement. The post 4 Sites That Recovered From Google’s December 2025 Core Update – What They Changed appeared first on Search Engine Journal.
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Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP
As AI Mode enables on-platform transactions, ecommerce visibility now depends on schema completeness, feed accuracy, and third-party validation. The post Agentic Commerce Optimization: A Technical Guide To Prepare For Google’s UCP appeared first on Search Engine Journal.
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SEO Fundamental: Google Explains Why It May Not Use A Sitemap
Google’s John Mueller points to site content as the reason for Search Console sitemap error messages The post SEO Fundamental: Google Explains Why It May Not Use A Sitemap appeared first on Search Engine Journal.
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Walmart says AI users build 35% bigger baskets than others
Walmart customers who use the company’s Sparky AI-powered shopping assistant have an order value that’s about 35% higher than those who don’t.
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In fighting a whistleblower suit, WPP put its own account of media agecny trading on the public record
A former GroupM executive is suing WPP for $100 million, alleging he was fired for exposing a systematic scheme to pocket billions in client rebates.
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Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Walmart Connect is scaling quickly, with AI investments and the Vizio acquisition shaping its push to rival Amazon’s ad business.
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Zero-click reality is rewriting the rules of search for brands
Search performance concerns have reached brand boardrooms. Both organic and paid search practitioners are scrambling to find effective responses to the questions posed by AI developments.
