Categoria: Tendências

WordPress is losing market share for six months in a row as competing platforms hold steady or grow more popular. The post WordPress Market Share Declines For Six Months In A Row appeared first on Search Engine Journal.

See when Performance Max drives better efficiency and when separate campaigns offer necessary control. The post Is Performance Max Actually Better Than Running Separate Campaigns? – Ask A PPC appeared first on Search Engine Journal.

The new data vertical Racic and Janelli will oversee aims to synthesize complementary data tools into a cohesive, AI-powered vertical for agencies and in-house marketing teams.

Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.

Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.

UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.

Universal Ads continues to build out its targeting and tracking feature set, but needs to meet small and mid sized advertisers’ need for performance.

Google says users have selected 345,000 Preferred Sources, which now appear in AI Overviews and AI Mode alongside new link carousels. The post Google Preferred Sources Hit 345K, Expand Into AI Search appeared first on Search Engine Journal.

YouTube is moving AI disclosure labels to more visible spots and adding automatic detection for undisclosed photorealistic AI content on videos. The post YouTube Now Auto-Detects AI Content, Labels It For Viewers appeared first on Search Engine Journal.

Oscar Rondon, vice president, data and measurement solutions, Nexxen  Today’s TV advertising doesn’t have a data problem; it has an execution problem.  The industry has never been richer in signals, ranging from contextual intelligence to identity graphs, outcome measurement to an overload of dashboards. Despite this sophistication, too many TV strategies still break down at