Categoria: Tendências

Brand visibility is your share of presence across search, AI answers, and community platforms. Here‘s how to measure it and grow it in the AI search era.

Discover the criteria behind AI answers. Learn how to optimize your content for visibility in AI-driven environments. The post Why Your Content Isn’t Being Cited in AI Answers (And How to Fix It) [Webinar] appeared first on Search Engine Journal.

As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.

Holdcos have shifted from trusting ad tech vendors by default to demanding proof of value.

The ad industry’s hottest M&A target isn’t what you think.

This week’s Future of TV Briefing looks at how ad tech companies including Comcast’s FreeWheel, Index Exchange and The Trade Desk are preparing CTV’s programmatic supply chain for upgraded auction dynamics amid an influx of live sports ad inventory.

Sport radio, streaming audio and especially podcasts are being used to amplify summer media plans around soccer’s big moment.

OpenAI crawl activity roughly tripled after GPT-5, with OAI-SearchBot now generating more log events than GPTBot. The post OpenAI Crawl Activity Tripled Since GPT-5, Data Shows appeared first on Search Engine Journal.

AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal.