Categoria: Tendências
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Meta Follows YouTube In Crackdown On Unoriginal Content
Meta is taking action against unoriginal content, cracking down on accounts that repost others’ work without permission or meaningful edits. The post Meta Follows YouTube In Crackdown On Unoriginal Content appeared first on Search Engine Journal.
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Google’s New Graph Foundation Model Catches Spam Up To 40x Better
Google’s new Graph Foundation Model enables Google to generalize machine learning across any type of graph without retraining. The post Google’s New Graph Foundation Model Catches Spam Up To 40x Better appeared first on Search Engine Journal.
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Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds
Adobe’s latest report finds 77% of Americans report using ChatGPT as a search engine, with nearly 1 in 4 preferring it over Google. The post Nearly 8 In 10 Americans Use ChatGPT For Search, Adobe Finds appeared first on Search Engine Journal.
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Google Performance Max: Everything You Need To Know
Learn how to set up, optimize, and troubleshoot Google Performance Max campaigns with this updated guide covering features, reporting insights, best practices, and use cases. The post Google Performance Max: Everything You Need To Know appeared first on Search Engine Journal.
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The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy
New data shows desktop dominates AI referral traffic despite mobile’s broader usage. Here’s a closer look at what this means for marketers. The post The AI Desktop/Mobile Divide: 90% Of AI Search Traffic Ignores Mobile Strategy appeared first on Search Engine Journal.
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Malware Discovered In Gravity Forms WordPress Plugin
A remote code execution vulnerability through a supply chain attack was discovered in Gravity Forms that enables remote code execution The post Malware Discovered In Gravity Forms WordPress Plugin appeared first on Search Engine Journal.
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What Is Alt Text? Why It Matters & How to Write It
Alt text is text that describes an image and appears in the image’s place if the image fails to load.
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Google Explains How To Approach Content For SEO
Google encourages publishers to be realistic about the kinds of searches their content should appear for. The post Google Explains How To Approach Content For SEO appeared first on Search Engine Journal.
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Media Buying Briefing: Are holdcos at a tipping point, or is this just another bump in the road?
WPP picks its new CEO but has a struggling business to shore up, while Omnicom and IPG deal with losing key executives in the leadup to their union.
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Vista Equity Partners’ TripleLift implements ‘significant’ layoffs
The latest round of layoffs is understood to have impacted all departments at the SSP across multiple geographies.