Categoria: Tendências
-
Google On When Not To Worry About Traffic Fluctuations
Google’s John Mueller offers guidance on interpreting website performance data. He cautions against overreacting to minor fluctuations. The post Google On When Not To Worry About Traffic Fluctuations appeared first on Search Engine Journal.
-
The Rundown: Highlights as sparks begin to fly on Day 2 of the latest Google antitrust trial
Witnesses tell of being labelled as ‘emotional and unproductive,’ while former Google insiders complain of ‘PTSD.’
-
Favoritism: Has Google Dialed Up The Brand Factor Even More?
Understand the role of branding in SEO. Explore the impact of building a strong brand and how it can influence organic search performance. The post Favoritism: Has Google Dialed Up The Brand Factor Even More? appeared first on Search Engine Journal.
-
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
Speaking earlier today at Exchangewire’s ATS conference in London, CEO Jeff Green denied rumors that The Trade Desk is cooking up a smart TV operating system.
-
SEO Demystified: Understanding the Core Principles Behind Effective Optimization
SEO Demystified: Understanding the Core Principles Behind Effective Optimization So, you’ve got an awesome website, but it feels like a hidden gem lost in the depths of the internet. You want to shout from the digital rooftops about your awesome content or products, but nobody seems to be […] The post SEO Demystified: Understanding the…
-
Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen
Watch the third video in our series for tips on using proxy values and fine-tuning with conversion value rules in Google Ads. The post Assigning The Right Conversion Values To Make Value-Based Bidding Work For Lead Gen appeared first on Search Engine Journal.
-
3 Sound Ideas for Building Audio Into Your Content Strategy
Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.
-
Google’s ‘my way or the highway’ approach takes center stage in antitrust trial
Testimony painted a vivid picture of Google’s stubborn refusal to budge at the negotiation table.
-
With AI, agencies advance CTV contextual targeting by seeking emotional connections
With the help of artificial intelligence, agencies are analyzing emotions within shows to more closely align their ads in order to improve outcomes from attention to ad recall.
-
Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
From industry terms like “header bidding” to “AdX” to “DSPs” to internal Google terms, such as “Jedi Blue,” there’s a lot to wrap your head around.