Categoria: Tendências
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19+ Free or Low-Budget Ideas To Distribute Your Brand’s Content
Want to get more from your content and only spend a little (or nothing at all)? Consider these distribution ideas to increase your reach and engagement from the experts presenting at Content Marketing World.
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Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
If that sounds dramatic, the third day of its antitrust trial offers some compelling proof.
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Media Briefing: Why podcast execs are making a play for advertisers’ influencer budgets
Podcast networks are wooing influencer marketers for their social media ad budgets.
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Coca-Cola commits to ‘critical’ open web advertising through curation
The company not only spends ad dollars on the open web, but it also plans to keep investing in these spaces that exist outside the walled gardens of platforms like Amazon, YouTube and Google.
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Despite retail media’s growth, in-store measurement is still playing catchup
In-store remains one part of the retail media networks business that’s been almost overlooked. Ironically, it’s the part that’s been around longest. But changes are coming.
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As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
The pending departure of Oracle from the advertising business has created a frenzy of competition between large and small ad tech players.
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Google Adds Spam Warning To Indexing API Documentation
Google tightens Indexing API rules, warning users of spam detection and possible loss of access revocation for abuse. The post Google Adds Spam Warning To Indexing API Documentation appeared first on Search Engine Journal.
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New WordPress Plugin Simplifies Achieving Success
Yoast co-founders release a free WordPress plugin that simplifies planning business tasks and success The post New WordPress Plugin Simplifies Achieving Success appeared first on Search Engine Journal.
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Case Study: How We Grew KOHA’s Organic Traffic by 823% and Lowered CPA by 30%
KOHA Pet is a premium pet food brand that began in 2014, dedicated to providing high-quality, limited-ingredient products for pets. Owned by Lonnie and Jennifer Schwimmer, KOHA is part of Nootie, a company founded in 2008 that offers wellness solutions, grooming products, and supplements. KOHA’s offerings… The post Case Study: How We Grew KOHA’s Organic…
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Google Integrates Internet Archive Links Into Search Results
Google integrates Internet Archive’s Wayback Machine into search results, enabling easy access to older versions of webpages. The post Google Integrates Internet Archive Links Into Search Results appeared first on Search Engine Journal.