Categoria: Tendências
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Future of TV Briefing: Why owned channels are key to creators’ commerce businesses
This week’s Future of TV Briefing looks at why it’s important for creators to have their own channels to support their affiliate commerce businesses.
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Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space.
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Google Expands Video Structured Data Options With New Property
Google adds ‘ineligibleRegion’ property to video structured data, allowing publishers to specify regions where videos shouldn’t appear in search results. The post Google Expands Video Structured Data Options With New Property appeared first on Search Engine Journal.
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Google Says Fixing Headings Won’t Change Rankings
Google’s John Mueller says fixing hierarchical structure of headings won’t change your rankings The post Google Says Fixing Headings Won’t Change Rankings appeared first on Search Engine Journal.
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Google Chrome Drops Support For First Input Delay: What It Means
Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric. The post Google Chrome Drops Support For First Input Delay: What It Means appeared first on Search Engine Journal.
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New WordPress 6.6.2 Fixes Important Display Issue
WordPress 6.6.2 fixes an issue introduced with 6.6 that caused web pages to not look the way they’re supposed to The post New WordPress 6.6.2 Fixes Important Display Issue appeared first on Search Engine Journal.
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Adobe, Soundcloud, Disney and Spectrum are 2024 Digiday Technology Awards winners
This year’s Digiday Technology Awards winners highlighted how companies are continuing to use AI tools to enhance personalized experiences across platforms and channels. Among the prevalent themes this year were advanced e-commerce technologies, including AR/VR experiences and blockchain, and investment in automation platforms for seamless operations. Together, these tactics are allowing companies to deliver enhanced
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How innovation is ushering in the next phase of advertising, post-Oracle
Adam Schenkel, executive vice president, platform strategy and operations, GumGum Oracle’s decision to shut down its advertising business leaves a substantial $300 million gap in the market that impacts Oracle’s direct clients and opens up significant opportunities for other ad tech companies. In light of this, marketers are seeking a reliable alternative to Oracle’s Grapeshot
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Is Fast Delivery a Game-Changer in Brand Storytelling?
Is Fast Delivery a Game-Changer in Brand Storytelling? Over the years, things that drive your customers’ trust and loyalty include your company’s level of commitment to walking the talk, especially as today’s client expectations have unimaginably skyrocketed. That’s why your ability to deliver products according to your […] The post Is Fast Delivery a Game-Changer…
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How to Perform a Technical SEO Audit: A 10-Step Guide (2024)
Learn how to audit your website for technical SEO issues to improve its ranking in search results.
