Categoria: Tendências

The planned, multi-year nature of PepsiCo’s integration into “EA Sports FC” reflects that both PepsiCo and Electronic Arts are playing the long game as they look to step up the presence of ads inside and beyond EA’s portfolio of sports titles.

AI search platforms like Perplexity and Amazon are adding new ways to shop, but where do the generated recommendations come from?

The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.

For marketers looking to align their brands with F1’s expanded appeal to audiences, the Las Vegas Grand Prix is providing a slip road into the sport.

Find out how shared budgets can negatively impact your search marketing campaigns and what you can do to prevent budget cannibalization. The post How To Avoid Search Budget Cannibalization For A Better Share Of Spend appeared first on Search Engine Journal.

Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. The post Google Rolls Out First-Party Data Solution For Analytics Users appeared first on Search Engine Journal.

Steve Nash, director, product, ad products and tools, GumGum Digital advertising now relies on science more than ever. The measurement metrics and precision targeting have evolved significantly, but the ad creative can feel like an afterthought and stuck in the past.  Advertising is now measured using a multitude of KPIs. Specific audiences can now be

DOJ demands Google divest Chrome to break search monopoly; Google slams proposal as radical and harmful to consumers. The post Google May Have to Sell Chrome Browser To Comply With DOJ Ruling appeared first on Search Engine Journal.

Learn how to use SEO to improve your website’s search engine rankings and drive more sales.