Categoria: Tendências
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Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies
Digiday’s second annual Subscription Index seeks to examine and measure publishers’ subscription strategies across several different digital touch points to identify some common approaches and key tactics. We start in this installment with publishers who produce news content.
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Legal battle aside, here’s all you need to know about TikTok right now
Senior TikTok execs Blake Chandlee and Kris Boger discuss the state of marketing on the platform and their laser focus on the user experience over quick commercial wins.
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Mullenweg: WP Engine Filed Legal Action Against WordPress
Matt Mullenweg reveals that WP Engine is initiating legal action against WordPress over accusations of trademark violation The post Mullenweg: WP Engine Filed Legal Action Against WordPress appeared first on Search Engine Journal.
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The state of performance marketing | Channels, distribution, conversions and managing advertiser success
This State of the Industry report, sponsored by PubMatic, examines how marketers are adjusting their performance marketing strategies and allocating resources outside of walled gardens for success now and in the future. Performance marketing has cemented its position as the dominant paradigm for advertisers on the hook for ROI. The basic formula is simple: Marketing
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Reddit Announces AI & Automation Features To Its Ads Manager
Reddit recently announced a suite of new AI and automation tools to its Ads Manager platform to help streamline ad creation and enhance performance. The post Reddit Announces AI & Automation Features To Its Ads Manager appeared first on Search Engine Journal.
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Improve Your Brand’s Influence and Boost Your SEO With These Tips
Join us LIVE on October 2nd as we explore how leveraging your brand is crucial to boosting your presence on the SERPs. The post Improve Your Brand’s Influence and Boost Your SEO With These Tips appeared first on Search Engine Journal.
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Google Shows How To Use Alt Text For SEO
Google’s John Mueller shows how to use alt text for SEO and why you shouldn’t rely on AI to do it The post Google Shows How To Use Alt Text For SEO appeared first on Search Engine Journal.
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Digital Marketing Guide: Definition, Types & Best Practices
Discover the fundamentals of digital marketing, plus effective ways to promote your brand and offering online.
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How To Improve Data Storytelling and Gain More Support in Your Organization
Most marketers know the power of storytelling. Nearly all know the value of data. But here’s what many don’t: How to apply the two to persuade and motivate executives and other departments to support your mission.
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YouTube Unveils 9 New Features At Made On YouTube 2024
Stay updated with the latest YouTube offerings. Find out about the nine new features and how they can enhance your creator journey. The post YouTube Unveils 9 New Features At Made On YouTube 2024 appeared first on Search Engine Journal.
