Categoria: Tendências

Learn techniques for improving your website traffic—both immediately and for building a long-term foundation.

Check out this guide to gaining C-suite support for SEO initiatives in enterprise. Learn how to clearly communicate the benefits and revenue potential of SEO. The post Getting C-Level Buy-In For SEO Initiatives appeared first on Search Engine Journal.

To submit your sitemap to Google, add its URL to Google Search Console‘s “Sitemaps“ report.

Check out our top nine recommendations for the best blogging platforms for different use cases.

Search intent is the goal behind a user‘s query. Creating content that meets it is vital to ranking on Google.

Split testing is comparing two versions of the same content to see which performs best. Find out how to do it.

Jaguar’s attempt at a sleek, ultra-modern rebrand replete with art-house aesthetics has been the talk of the water cooler – excuse me, LinkedIn – this week.

Industry peers want to now more about the DSP’s trading deals and broader GTM strategy as it heralds greater CTV efficiencies.

This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.

Now that gaming has gone from a buzzword to a regular presence in brands’ media mix, marketers are more closely scrutinizing the value and ROI of their investments in this channel — and the platforms are rising to the challenge. Here are some of the biggest takeaways from this week’s Gaming Advertising Forum.