Categoria: Tendências
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Media Buying Briefing: Who controls the balance of power between retail media and media agencies?
It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old.
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Brands push for apolitical influencers to avoid ‘backlash’ as U.S. presidential election looms
As the U.S. election season looms, brands seem more adamant than ever about working with politically neutral influencers to ensure brand safety.
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AI Briefing: This startup is using Salesforce for its AI-powered semantic search for e-commerce
Vantage Discovery, co-founded by former Pinterest execs, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites.
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‘From the boardroom to the breakroom’: The rise of fractional execs
It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom.
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Why & How To Track Google Algorithm Updates
Check out these algorithm monitoring tools to track ranking fluctuations and SERP volatility. The post Why & How To Track Google Algorithm Updates appeared first on Search Engine Journal.
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WordPress Co-Founder Mullenweg Sparks Backlash
WordPress co-founder Matt Mullenweg’s speech and blog post criticizing a web host generates widespread discontent on social media The post WordPress Co-Founder Mullenweg Sparks Backlash appeared first on Search Engine Journal.
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The Expert SEO Guide To URL Parameter Handling
URL parameters can be an SEO nightmare. Read how to handle them to improve crawling, indexing and organic performance on Google surfaces. The post The Expert SEO Guide To URL Parameter Handling appeared first on Search Engine Journal.
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How To Get Quality Backlinks: 11 Ways That Really Work
Unlock the power of quality backlinks and boost your website’s prominence in search results. Learn effective strategies to improve your search ranking. The post How To Get Quality Backlinks: 11 Ways That Really Work appeared first on Search Engine Journal.
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Mastering SEO for EMR Systems—Why Content Creation Matters?
Mastering SEO for EMR Systems—Why Content Creation Matters? Getting clinical services on the front has always been challenging. This makes marketing even more tricky, as EMR solutions do their best to appeal to healthcare professionals. Care providers like you are busy as they are and thus prefer services […] The post Mastering SEO for EMR…
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International SEO — Whiteboard Friday
In this episode of Whiteboard Friday, Tanvir covers how to implement international SEO strategies on your site and how to successfully report on their effectiveness.
