Categoria: Tendências

Matthew Griffiths, svp of technology, Audigent, a part of Experian Marketers have long pursued personalization as the path to relevance. Yet even the most sophisticated targeting often misses the moment. A traveler might search for a weekend getaway and still see travel ads weeks later, long after returning home. The data was right. The timing

AI search is replacing ranked results with single answers. This guide explains how brands earn retrieval, citations, and user trust. The post State Of AI Search Optimization 2026 appeared first on Search Engine Journal.

AI can accelerate content production, but removing human expertise undermines the strategic infrastructure brands rely on to be found and trusted. The post AI-Generated Content Isn’t The Problem, Your Strategy Is appeared first on Search Engine Journal.

Google quietly published a research paper that shows how to improve recommender systems like Google Discover and YouTube. The post Google’s Recommender System Breakthrough Detects Semantic Intent appeared first on Search Engine Journal.

Accenture Song has outgrown the agency business without becoming an agency.

MrBeast is hiring a head of viral marketing. Marketers would be wise to pay attention.

Between generative AI pilot projects and emerging agency hold co models, 2026 will be the year that signals turn into strategy.

Platforms including Amazon and Reddit use the Las Vegas-hosted event to muscle in on advertising budgets traditionally controlled by ad tech vendors.

The partnership connects Walmart customer purchase data with Meta’s raft of influencers (via Instagram) to empower Creo to to help brands identify potential creator partners.