Categoria: Tendências

Get insights into the ways in which Generation Z is engaging with social media to build relationships and share their stories. The post How Marketers Can Reach Gen Z On Social Media appeared first on Search Engine Journal.

The Legal SEO Conference brings together top SEO experts who specialize in helping law firms dominate search engine results. The post Legal SEO Conference: The World’s First SEO Event Tailored Exclusively For Lawyers appeared first on Search Engine Journal.

Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service.

After bonanza years fueled by the COVID-19 lockdown, ad industry excitement around gaming has subsided somewhat in 2024.

Major advertising platforms are pushing marketers to use generative AI to make holiday ads. But agencies and brands are still cautious about integrating such technology into their playbook.

Self-taught special effects YouTube artist Brandon B discusses AI, his production company and why he’s all in on YouTube.

Kelly MacLean, vice president of product, Amazon Ads Modern marketers are facing a confluence of rapidly shifting currents — some exciting, and some that are perhaps more unclear. Constant upstream changes in the world of digital advertising keep poking holes in marketers’ boats, forcing them to decide whether to get a bucket and start bailing

Hackers hit Internet Archive, exposing 31 million users’ data. Wayback Machine down as organization battles breach and DDoS attacks. The post Wayback Machine Down Amid Cyberattack, 31 Million Accounts Exposed appeared first on Search Engine Journal.

Rob Hall, Chief Data Officer, GumGum Putting the right ad in front of the right person sounds easy but finding the alignment between consumers and brands is increasingly difficult.  For starters, there’s a highly fragmented media landscape and a seemingly infinite amount of ads and places to put them. Added to that, the industry is

Adam Roodman, svp and general manager, Yahoo DSP As the digital advertising industry evolves, marketers are looking to navigate the complex landscape with simplified DSP solutions based on better technology, data-driven strategies and expert knowledge. The most savvy companies are leaning into AI solutions to accelerate their strategies and tactical executions, as well as working