Categoria: Tendências
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Digiday+ Research deep dive: Are publishers shifting their social video efforts to focus on TikTok over YouTube?
Publishers’ use of YouTube remains strong, but TikTok’s place in publishers’ video-focused social media strategies is growing stronger.
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Media Buying Briefing: How incremental testing helps tackle cookie, attribution challenges
Agencies are exploring more incremental testing and insights in order to guide clients on where to spend and cut. It requires a lot more data but the payoff may be worth it.
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SEO Content Has a Packaging Problem — Whiteboard Friday
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to help address the issue.
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Google Shows 3 Ways To Boost Digital Marketing With Google Trends
Google shows how to use Google trends for competitor analysis, brand awareness tracking, and product demand forecasting The post Google Shows 3 Ways To Boost Digital Marketing With Google Trends appeared first on Search Engine Journal.
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Reddit Makes Game-Changing Updates to Keyword Targeting
Reddit announced their keyword targeting expansion today, available on both feed and conversation ad placements. Also announced were AI keyword suggestions to help bolster performance. The post Reddit Makes Game-Changing Updates to Keyword Targeting appeared first on Search Engine Journal.
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What The Google Antitrust Verdict Could Mean For The Future Of SEO
Learn how Google’s antitrust case could reshape search competition and SEO practices, with potential remedies on the horizon. The post What The Google Antitrust Verdict Could Mean For The Future Of SEO appeared first on Search Engine Journal.
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16 Essential Paid SEO Tools That Are Worth the Money
Supercharge your SEO with paid tools. Learn about the advantages of investing in top-rated SEO tools that offer comprehensive data, automation, and advanced features. The post 16 Essential Paid SEO Tools That Are Worth the Money appeared first on Search Engine Journal.
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When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.
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19 Social Media Metrics to Measure Performance
Wondering which social media metrics to track? Check out 19 essential metrics for brands and creators.
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How To Catch Content Lightning in a Bottle
Media consumption isn’t like it used to be. Online videos beat TV viewing, and YouTube bests Netflix in market share. People spend a big chunk of time on user-generated content on social. In this terrain, what’s a marketer to do?
