Categoria: Tendências
-
Snapchat Is Testing 2 New Advertising Placements
Snap recently announced the launch of two new advertising placement tests within their platform, Sponsored Snaps and Promoted Places. The post Snapchat Is Testing 2 New Advertising Placements appeared first on Search Engine Journal.
-
What Is Keyword Intent and How Does It Impact Your Conversion Rate?
Keyword intent is the key to understanding your audience’s needs. Discover how to decode search queries and deliver exactly what they’re looking for.
-
Google Analytics 4 Introduces Realtime Pages Report
Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. The post Google Analytics 4 Introduces Realtime Pages Report appeared first on Search Engine Journal.
-
How AI Shapes Storytelling in Marketing
How AI Shapes Storytelling in Marketing In the marketing world, AI has quickly climbed the ranks from a tool that can take over redundant tasks to a trustworthy creative assistant. Due to intelligent generative tools that can craft narratives that feel personal and authentic with the click of […] The post How AI Shapes Storytelling…
-
Ask A PPC: Should I Pause My Expanded Text Ads
Is it time to pause your expanded text ads? Find out the latest data and considerations for optimizing your ad campaign. The post Ask A PPC: Should I Pause My Expanded Text Ads appeared first on Search Engine Journal.
-
10+ Overlooked Tools To Improve Your MarTech Stack
Are you happy with the content and marketing tools your organization uses? Or does it feel like something’s missing? If so, you’ll probably find it on this list of overlooked martech tools (and resources) that Content Marketing World speakers recommend.
-
How To Get Quality SEO Content Out Of Generative AI [Checklist]
A helpful checklist and guide for incorporating AI into SEO content creation processes. The post How To Get Quality SEO Content Out Of Generative AI [Checklist] appeared first on Search Engine Journal.
-
Retail media networks under scrutiny amid calls for transparency and accountability
Retail media networks are expanding their offerings to off-site channels, like search or social, but with these expansions, some media buyers and executives say it’s more difficult to get a sense of the actual return on investment.
-
In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
The exchange can be used for both the programmatic purchasing of in-game inventory and for direct buys from brands and agencies, and includes the inventory of two other prominent in-game advertising companies at launch.
-
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.